LG Ad Solutions has formed a strategic alliance with Experian to enhance advertising effectiveness on Connected TV (CTV) through advanced audience targeting. This partnership integrates Experian's ConsumerView, which provides extensive demographic and behavioral insights, directly into LG's platform. Advertisers can utilize both known and modeled data to achieve better targeting and engagement with their audience. LG Ad Solutions aims to enhance campaign precision and effectiveness, highlighting the essential role of relevance in branding amidst a fragmented media environment.
In today's fragmented media landscape, brands need more than reach - they need relevance. Our partnership with Experian allows advertisers to go beyond basic demographics, leveraging rich consumer insights to build deeper connections with the audiences that matter most.
Connected TV is the fastest growing digital channel and for brands to make the most of CTV, it is important for them to be able to target with precision.
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