#ad-performance
#ad-performance

[ follow ]

Hearst puts its audience data to work - through Amazon

The test is still in early stages, and Hearst's svp of ad product and data Jen Dorre, offered only limited detail last week at the Digiday Publishing Summit in Miami. Still, the early signs are promising. When advertisers buy Hearst ad inventory through the Amazon DSP, Dorre's team is seeing noticeably stronger completion and click-through rates compared to other buys.

Marketing tech

fromInc

2 weeks ago

Why Entrepreneurs Expect Big Gains From AI Advertising

Small businesses rapidly adopt AI advertising tools, expecting time savings, faster campaign analysis, and improved ad performance despite encountering early implementation challenges.

Marketing tech

fromDigiday

1 month ago

Media agencies scrutinize paid search adjustments amid zero-click signal confusion

AI-driven search is shifting traffic patterns and boosting conversion rates, driving marketers to overhaul organic strategies and prepare to change paid search investments.

E-Commerce

fromExchangewire

1 month ago

DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta's Feeds & Reels - ExchangeWire.com

DoubleVerify expands brand suitability measurement for Meta platforms with thirty content-level categories, enhancing advertiser transparency and control.

Privacy professionals

fromExchangewire

2 months ago

Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

YouTube bills advertisers for ads on violent and pirated content despite platform violations.

Media industry

fromThe Drum

5 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

[ Load more ]