AI can do a lot of things. It can write your emails. It can make your grocery list. It can even interview you for a job. But now, more and more people are depending on AI for things that require real human qualities: life coaching, therapy, even companionship. Scott Galloway, best-selling author and professor of marketing at New York University's Stern School of Business, says the real problem with synthetic relationships is what they lack: any kind of struggle or challenge that comes with maintaining real
A new study from advisory firm KPMG found that 45% of workers surveyed reported feelings of loneliness in the workplace, and the majority would trade 20% in salary in exchange for working with close friends. And 99% of workers are interested in an AI chatbot that could become a close friend or trusted companion at work. There's a business case, too: Nearly 90% said friendship-enabling cultures are crucial for retention.
I talk to my AI assistant every day. Our conversations are long, reflective, and stimulating. I ask big questions about leadership, identity, relationships, and work. I receive thoughtful, clear responses in return. There are no awkward silences, no tension, no shame, no fear of judgment. I don't worry about hurting its feelings or being misunderstood. I never feel like I have to clean up after a messy interaction or wonder, later, if I said too much.