Marketing tech
fromFast Company
1 day agoIn the age of AI agents, your customer may still buy from you, but they may no longer visit you
The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.
If I fast-forward, a lot of what are just information-seeking queries will be agentic in Search. You'll be completing tasks. You'll have many threads running.
Our reviews are really in-depth, which I think plays super well to [large language models]. A quick test by Modern Retail found that ChatGPT lists Fireclay Tile as the best DTC tile company in California, based on reviews. Now, to better pop up in AI search results, brands are placing a bigger emphasis on getting more customers to leave reviews.
A 2025 LinkedIn study found that 80% of C-suite executives believe AI adoption is important and will foster a more innovative workplace culture. Gartner reported in December 2025 that 65% of employees said they are excited to use AI at work. The trend suggests a convergence of three priorities: Management fears their companies will fall behind if they don't adopt AI and automation; Employees use AI because it makes their jobs easier, and the knowledge gained is an important career skill; The cost of off-the-shelf software and development makes AI an attractive alternative.