#brand-collaborations

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Film
fromTODAY.com
2 days ago

EXCLUSIVE: NYC Townhouse Gets Magical 'Wicked' Makeover Ahead of Sequel

An NYC townhouse was transformed into a one-day 'Wicked'-themed walk-through showcasing branded home, lifestyle and apparel collaborations tied to Wicked: For Good.
Business
fromBusiness Insider
3 days ago

A Pop Mart exec wants Labubu and other blind box characters to have Mickey Mouse's staying power

Pop Mart aims to turn Labubu into a long-lasting, Disney-style IP through product investment, collaborations, content, theme parks, and celebrity-driven marketing.
Video games
fromGameSpot
1 week ago

Black Ops 7 Dev Rejected Some "Big Brand" Collab Skin Deals Apparently

Treyarch rejected major-brand collaboration offers for Black Ops 7 skins because those partnerships did not fit the game's tone and aesthetic.
Fashion & style
fromwww.amny.com
2 weeks ago

Complex takes over Soho for their Brands to Watch' event for New York Fashion Week | amNewYork

Financial literacy, affordable style, and investment-focused entrepreneurship were showcased through celebrity insights, a Chime partnership, and fashion collaborations at Complex's Brands to Watch NYFW event.
fromDeadline
3 weeks ago

CAA Signs Digital Creator Kennedy Eurich

Eurich is a leading digital creator and entrepreneur who rose to prominence on TikTok in 2020, where her relatable, humor-based storytelling has attracted an audience of more than 2.2 million followers. Ranked in the top 1% of influencers in the U.S. across both TikTok and Instagram, she has now become a recognized voice in lifestyle, fashion, and personal storytelling. Followers are said to resonate with her unique blend of comedy, style, and candor, as well as her openness on issues of mental health.
Social media marketing
fromAdExchanger
4 weeks ago

Chrome Is Both Too Important And Too Unimportant; The Brand Collabos Are Getting Weird | AdExchanger

According to , and numerous other outlets, the sudden proliferation of generative AI search engine alternatives, such OpenAI's ChatGPT, was a major factor in Judge Amit Mehta's decision. In fact, the judge said as much himself: "The emergence of GenAI changed the course of this case," he wrote. The ad industry was sorely disappointed by the lax remedies, but there is a general sense that the time for intervention has passed.
Marketing tech
fromstupidDOPE | Est. 2008
4 weeks ago

Family Style Food Festival LA Serves Culture with Exclusive Collabs | stupidDOPE | Est. 2008

Los Angeles' Family Style Food Festival has quickly become more than a gathering of chefs and food enthusiasts - it's now a proving ground for cultural mashups where the worlds of streetwear and dining collide. Returning on September 13, this year's edition leans fully into that reputation, delivering collaborations that feel as deliberate as a runway collection yet as playful as a food truck menu. It's a festival that turns limited-edition merch into a culinary experience, blurring boundaries between consumption, culture, and self-expression.
Food & drink
fromBusiness Insider
4 weeks ago

The brand crossovers are getting weirder

Brand crossovers are everywhere right now - and getting weirder. Kate Spade released crossbody bags in the form of giant Heinz ketchup packets. Urban Outfitters released a back-to-school dorm collection with Chipotle that included a lamp shaped like a bag of chips and a metallic blanket that lets you wrap yourself up like a burrito. And Tecovas released $345 cowboy boots made with the same red vinyl used for Chili's restaurant booths and stamped with chili peppers, of course.
Marketing
Fashion & style
fromstupidDOPE | Est. 2008
1 month ago

Hypegolf Clubhouse Returns to NYC for a Month of Style, Sport, and Community | stupidDOPE | Est. 2008

Hypegolf brings its Clubhouse to Manhattan Aug 29–Sep 27, 2025, blending golf, fashion, performance, and community in a curated retail and cultural experience.
fromTasting Table
1 month ago

Oreo's Unique Marketing Strategy Has Kept It Relevant For Over A Century - Tasting Table

Oreos are a staple of any grocery store's cookie aisle. Known as "milk's favorite cookie," the brand has used strategic advertising to stay relevant in the over one hundred years since its inception in 1912. Oreo's marketing has always changed with the times, and part of the reason the brand is still relevant today is because it relies heavily on the internet and social media, a very easy and convenient way to target specific consumers.
Online marketing
Marketing
fromSourcing Journal
1 month ago

It's Not Tariffs, It's You: How Marketing Missteps and Tone-Deaf Collabs Are Crushing Brands

Frequent brand collaborations have diluted novelty, making tangible consumer value and careful curation essential to avoid missteps and controversy.
Marketing
fromFortune
1 month ago

Liquid Death brand partnerships are like taking the 'Saturday Night Live' stage, exec says

Liquid Death's unique collaborations emphasize strange humor and engage a broad audience, enhancing brand visibility and social media presence.
Fashion & style
fromESPN.com
3 months ago

'Who are these menaces?' How Supreme kick-flipped the fashion game

Supreme transformed skate culture and redefined brand collaborations, becoming a cultural phenomenon and a billion-dollar business since its 1994 launch.
Video games
fromForbes
4 months ago

The Rise Of Gamers: From Niche Entertainers To Brand Ambassadors

Gaming influencers have become essential in brand marketing strategies as gaming continues to dominate the entertainment landscape.
Fashion & style
fromWWD
4 months ago

CEO Talks: Brieane Olson of PacSun Talks About Staying Focused on Young Consumers

Brieane Olson emphasizes a purpose-driven approach at PacSun, aligning with Gen Z and Gen Alpha values.
Social media marketing
fromModern Retail
4 months ago

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer

Brands are recalibrating marketing budgets focusing on ROI during the challenging summer season, anticipating key shopping events like back-to-school and Black Friday.
Marketing tech
fromEater
4 months ago

Every Food Collab Now Is Completely Bonkers

Dadaism inspired a shift toward absurdism in response to societal complacency, a sentiment echoing in today's brand collaborations.
fromMiami Herald
5 months ago

Alix Earle Makes Insane Amount of Money Per Instagram Story: Report

Earle can earn $450,000 for each Instagram Story she posts in a brand deal, showcasing her immense financial success as an influencer.
Social media marketing
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