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Marketing
fromMarTech
1 month ago

A short guide to the long game of brand building | MarTech

The importance of brand equity is rising in digital marketing due to shifts in consumer behavior and technology.
fromThe Drum
2 months ago

Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.
Marketing
fromHackernoon
4 months ago

5 Signs Your Startup Actually Has Brand Value | HackerNoon

Brand value isn’t just a by-product of good execution. It’s a measurable asset only if it checks the boxes that make it defensible, durable, and differentiated.
Business
Marketing tech
fromThe Drum
4 months ago

'Double down on best practices' - how to turn uncertainty into strategic clarity

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.
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