The Online Nation report found on average, people in the UK spent four hours and 30 minutes online every day in 2025 - 31 minutes longer than in 2021. Psychologist Dr Aric Sigman told the BBC this was not a problem in itself, but what mattered was "what this time is displacing and how this may harm mental health". He added the "good news" was society was "beginning to question online time more critically".