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fromDigiday
4 days ago
Television

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

fromDigiday
4 days ago
Television

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

Marketing tech
fromDigiday
1 week ago

Google hands Smartly creative automation brief to promote hardware range

Google is testing Smartly's AI-driven creative automation to scale asset generation and accelerate creative workflows for hardware marketing campaigns.
fromAdExchanger
2 weeks ago

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback | AdExchanger

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."
Marketing tech
fromSocial Media Today
3 weeks ago

Google Launches New Ad Tools for Retailers

For example, when someone asks 'why is there low water pressure after installing a new sink' when they encounter a problem during a home renovation, AI Overviews may provide some helpful tips on how to fix it, as well as a useful ad for a plumber, who can come to the rescue to fix that bathroom.", a new feature to help you create even more brand-safe creative, steering Google AI to create high-performing text assets that meet your brand and business requirements.
Remodel
Marketing tech
fromDigiday
3 months ago

AI talk returns to Cannes - but marketers want practicality over pontification

Generative AI will dominate discussions at Cannes Lions, with a shift towards practical applications in improving marketing efficiency and ROI.
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