#creative-campaigns

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#advertising
Marketing tech
fromCreative Bloq
5 days ago

I physically recoiled when I heard about Lynx's new scratch and sniff billboard

Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
Marketing tech
fromCreative Bloq
5 days ago

I physically recoiled when I heard about Lynx's new scratch and sniff billboard

Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
Marketing tech
fromThe Drum
1 month ago

Martech for Drummies: The top 10 mysteries demystified

Marketers should focus on understanding and simplifying martech rather than just accumulating data and tools.
Media industry
fromExchangewire
1 month ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

Effie UK Award winners outperform non-winning campaigns in emotional engagement and brand recall.
#marketing
Graphic design
fromCreative Bloq
1 month ago

The best print ads of the 2020s so far, as picked by experts

The 2020s have seen a resurgence in impactful print advertising that connects emotionally and challenges perceptions.
Growth hacking
fromFast Company
2 months ago

This $5 cowboy hat is designed to smuggle a secret soda (or beer)

Evolution Fresh's 10-gallon hat campaign cleverly merges functional design with marketing, promoting Real Fruit Soda as a healthier alternative for consumers.
Graphic design
fromCreative Bloq
1 month ago

The best print ads of the 2020s so far, as picked by experts

The 2020s have seen a resurgence in impactful print advertising that connects emotionally and challenges perceptions.
Growth hacking
fromFast Company
2 months ago

This $5 cowboy hat is designed to smuggle a secret soda (or beer)

Evolution Fresh's 10-gallon hat campaign cleverly merges functional design with marketing, promoting Real Fruit Soda as a healthier alternative for consumers.
Miami food
fromThe Drum
2 months ago

The American Advertising Awards Miami 2025 - a night of creative excellence

Markham Yard's campaign 'Good Karma by the Pint' effectively boosted blood donation levels post-pandemic through innovative engagement with younger audiences.
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