#demand-side-platforms

[ follow ]
#programmatic-advertising #digital-advertising #advertising-technology #open-internet #supply-side-platforms
Marketing tech
fromDigiday
10 hours ago

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.
Business
from24/7 Wall St.
2 days ago

Trade Desk Just Got Hit Again: HSBC Downgrades to Reduce With $20 Price Target

HSBC downgraded Trade Desk to Reduce with a $20 price target amid structural concerns about ad spending shifting to walled gardens.
#programmatic-advertising
Marketing tech
fromDigiday
2 days ago

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.
Marketing tech
fromDigiday
5 days ago

The Trade Desks' $689m revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The Trade Desk reported $689M Q1 revenue, citing growth in CTV, retail media, and data-driven buying, while a CSO departure to OpenAI added uncertainty.
Marketing tech
fromDigiday
2 days ago

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.
Marketing tech
fromDigiday
5 days ago

The Trade Desks' $689m revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The Trade Desk reported $689M Q1 revenue, citing growth in CTV, retail media, and data-driven buying, while a CSO departure to OpenAI added uncertainty.
more#programmatic-advertising
#digital-advertising
Marketing tech
fromwww.aol.com
2 months ago

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger

The open internet is strengthening as advertising supply grows faster than demand, giving advertisers leverage and benefiting independent platforms like The Trade Desk.
Marketing tech
fromMarketing Dive
5 days ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.
Marketing tech
fromwww.aol.com
2 months ago

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger

The open internet is strengthening as advertising supply grows faster than demand, giving advertisers leverage and benefiting independent platforms like The Trade Desk.
more#digital-advertising
Marketing tech
fromThe Motley Fool
1 month ago

Audience Unlimited Could Be The Trade Desk's Next Strategic Test | The Motley Fool

The Trade Desk launches Audience Unlimited to expand beyond impression buying into data activation, competing with vertically integrated platforms like Amazon that combine inventory, retail data, and attribution.
Marketing tech
fromwww.morningstar.com
2 months ago

Trade Desk: Downgrading Moat to None on Increasing Competitive Intensity Despite OpenAI Report

Trade Desk's economic moat is eliminated due to structural disadvantages in ad tech, where value shifts to vertically integrated platforms owning data and auction mechanics rather than thin interfaces.
fromAdExchanger
6 months ago

How PubMatic Countered A Big DSP's Spending Dip In Q3 (And Our Theory On Who It Was) | AdExchanger

Rajeev Goel, PubMatic's CEO and co-founder, demurred like a champ. He dismissed the "reseller" label as "noise" and pointed to PubMatic's recent collaboration with The Trade Desk on an API that helps publishers and advertisers share deal metadata between platforms in real time. "PubMatic is a platform for direct inventory monetization - reselling is not our business," Goel said. "We are a direct connection to publishers ... and I think it's pretty clear we provide value in ways that DSPs do not."
Marketing tech
E-Commerce
fromDigiday
10 months ago

WTF is request duplication?

Request duplication involves sending the same ad opportunity to multiple demand-side platforms multiple times, impacting advertising costs.
fromDigiday
11 months ago

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

"The closure of Microsoft Advertising's demand-side platform signifies a shift toward AI-driven advertising, suggesting a new dynamic between Big Tech and independent firms."
Marketing tech
Marketing tech
fromDigiday
1 year ago

Media Buying Briefing: Google's CTV updates show how the DSP arms race is accelerating

Advertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.
Marketing tech
fromExchangewire
1 year ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Marketing tech
fromDigiday
1 year ago

The winners and losers of Google's third-party cookie reversal

Google's cookie policy reversal has provided temporary relief, but reflects a strategic retreat rather than a clear win.
[ Load more ]