The mobile internet democratized the launch of consumer products. You no longer needed to have tens of millions of dollars of a paid media campaign to launch a consumer product. We were in the kids business and we were in the young adult business, and we saw how they interacted with this medium.
Whether it's Lily's sushi obsession or [Josh] constantly being dragged along on food adventures (but secretly loving it!), our genuine connection resonates with viewers. People connect with real experiences, and when you love what you're creating, it shines through!
