We work with seven- and eight-figure ecommerce companies, helping them grow organic traffic and conversions through the fundamentals - search, content, link building - and now layering in what I call "AI SEO." Basically, optimizing so you show up in places like ChatGPT and other large language models. I've worked in ecommerce SEO for about 15 years. I ran my own ecommerce sites before then, but I learned I'm better at marketing than operations.
Will Critchlow is joined by Ross Hudgens, founder and CEO at Siege Media. Ross brings a complementary skillset and background to Will's, with a deep focus on content and PR, and together they lay out a blueprint for the future of e-commerce SEO. This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
For brands, that's a double-edged sword. The good news is the potential for additional exposure. The challenge is replacing organic search traffic ( see the Semrush study) and surfacing the company and its products in those AI-generated answers. A growing set of generative engine optimization ( GEO) tools promises to fix this problem by measuring and improving how products and brands appear in the responses.