On a recent weekend in the Dutch Eredivisie, the two main protagonists in last season's stunning title fight - PSV Eindhoven and Ajax - both surprisingly dropped points against newly promoted sides, FC Volendam and Telstar. The former is a real yo-yo club that got relegated two seasons ago after shipping 88 goals, whilst the latter's stunning victory in Eindhoven was their first after a 47-year absence from the top division.
"We knew from the beginning we had a sponsor for three years; the objective was to find sponsors to help the team stand on its own two feet, but it has been difficult to find, let's say it the easy way, money."