#film-marketing

#film-marketing

Trailer Park Group, the long-standing, Clio Award-winning marketing agency behind trailers and key art on movies including Christopher Nolan's Interstellar and The Dark Knight Rises, Marvel Studios' Guardians of the Galaxy and Captain America: Civil War and such TV shows as Netflix's Stranger Things and Wednesday, has shuttered several key divisions and reorganized others, according to multiple sources.

44% of Daily Snapchatters have visited a movie theater in the past six months, which is 1.3x higher than non-Snapchatters and this trend is only increasing in the near future. Daily Snapchatters, for example, are 1.5x more likely to have increased their moviegoing over the past year and 1.7x more likely to expect even more visits next year.

Remember when "Wuthering Heights" first screened and all those glowing early reactions flooded social media-with even one "critic" calling it a "God-tier classic"? It turns out that was a carefully calibrated mirage concocted by Warner Bros. A report claims that "Wuthering Heights" had "one of the biggest global marketing juggernauts the world has ever seen." Hyperbole? Maybe. But what do you make of the claim that "almost 2,000 social media influencers were paid by Warners to post nice things about the film"?

"a very relatable relationship story, with different beats of a relationship, except in a very specific subculture that's foreign to most people."

This year has produced a glorious array of movie posters, and although there was plenty to admire in the brash marketing of big budget franchise fare - there was some interesting work around Tron: Ares and Thunderbolts, for example - it's perhaps telling that the most eye-catching creativity can be found promoting lower budget films that don't have recognisable IP to fall back on.

The front of the Wheaties box has served as a hall of fame for some of the greatest athletes of all time, from baseball star Lou Gehrig to boxer Muhammid Ali, basketball legend Michael Jordan, and seven-time Olympic gold medalist Simone Biles. Now, a fresh face is gracing the box's hallowed orange frame: Marty Mauser, the fictional ping-pong player played by Timothée Chalamet in A24's upcoming film Marty Supreme.

In the lobby of the Culver Theater, a tattooed barber named K.C. shaved heads bald in exchange for free tickets for Bugonia. First in line was Matt Lopez, a 29-year-old Disneyland ride operator. "Ever since I saw the trailer about six months ago, I'm like 'yeah, I'm definitely down for this,'" he said as his shoulder length brown locks were lopped off. "So if I'm able to see this early and get a free haircut at the same time, it's a no-brainer."

Struzan's blend of photorealism and painterly flourish brought a unique aesthetic to memorable movie art, a medium that seems all but lost in today's overly slick movie marketing. With Struzan's art, you could tell you were looking at a painting, which was the point. He seamlessly bridged memorable movie moments and transformed those concepts into stills that felt dynamic and alive.

Turn on your TV, flip over your laptop, look down at your phone - it doesn't matter. There they are. Some of these spots, like magazine covers and Ari's SNL-hosting gig, make perfect sense. This is what actors do when they have a movie to promote. And perhaps none of this would feel so irritating if they weren't always popping up in Wicked-adjacent color schemes. But they do, so here we are.

The Toxic Avenger, the schlocktacular splatterfest from the 1980s, is slashing its way out of video store purgatory this week, with a reboot starring Peter Dinklage and Kevin Bacon-and an innovative marketing campaign. Hybrid studio-distributor Cineverse is hyping the film by working with the nonprofit Undue Medical Debt to wipe out at least $5 million in debt for families struggling to pay their medical bills. (The grand total may end up being much more as another $1 million in debt will be shredded for every million that Toxie takes in from theaters.)

Fans have critiqued the character posters for Ariana Grande's Glinda and Cynthia Erivo's Elphaba, claiming both utilize AI in their creation, leading to disappointment.

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.