#film-marketing

#film-marketing

Turn on your TV, flip over your laptop, look down at your phone - it doesn't matter. There they are. Some of these spots, like magazine covers and Ari's SNL-hosting gig, make perfect sense. This is what actors do when they have a movie to promote. And perhaps none of this would feel so irritating if they weren't always popping up in Wicked-adjacent color schemes. But they do, so here we are.

The Toxic Avenger, the schlocktacular splatterfest from the 1980s, is slashing its way out of video store purgatory this week, with a reboot starring Peter Dinklage and Kevin Bacon-and an innovative marketing campaign. Hybrid studio-distributor Cineverse is hyping the film by working with the nonprofit Undue Medical Debt to wipe out at least $5 million in debt for families struggling to pay their medical bills. (The grand total may end up being much more as another $1 million in debt will be shredded for every million that Toxie takes in from theaters.)

Fans have critiqued the character posters for Ariana Grande's Glinda and Cynthia Erivo's Elphaba, claiming both utilize AI in their creation, leading to disappointment.

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.