Millwall and West Ham have hated each other since Queen Victoria sat on the British throne and Australia was still a collection of English colonies. Their clashes have taken violence in football to new level for more than a century as they transformed from dockworkers' brawls over strikes and betrayals to rival "firms" spilling blood on the streets.
"Football is unpredictable. Maybe a goal comes early and the game kicks off. It's still Milan-Juventus, one of the most important matches of the championship, at a time when both we and they are fighting for a place in the top four."
Barcelona captain and defender Ronald Araujo has received a bout of confidence after scoring an important goal against Albacete in the Copa del Rey. It was a much-needed redemption for a player who has struggled with anxiety, depression and online harassment ever since making a silly error against Chelsea during the first half of the campaign. The online criticism of Araujo was such that the defender had to opt for an indefinite time out to combat his mental health struggles.
We've managed to increase this value by 40% in recent years in terms of visibility returned to partners. But the most interesting aspect is that at the Creator Lab everything becomes an IP, designed from the outset to be associated with a brand.
Modern football hype prefers it when we place everything in a convenient box that doesn't always reflect reality. I suppose it's understandable. Covering the German game as a commentator, however, you quickly resist the temptation to make Bayern Munich vs. Borussia Dortmund what advertising moguls might have us do with a fixture that has come to be known as der Klassiker. It doesn't lend itself to a simplistic "clash of the titans" narrative. Nuance and context are needed when understanding what this confrontation is.
