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fromSearch Engine Roundtable
3 weeks agoGoogle Testing Local Ad Cards In Search
Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Google Business Profile opens up. This test was spotted by Khushal Bherwani who shared some screenshots on X.
Marketing tech
fromSearch Engine Roundtable
3 weeks agoGoogle AI Overviews Using Individual Business Profile Reviews
This was spotted by Matt Smith who wrote on X, "did you see that Google is now featuring individual Google reviews directly in AIO? Checked a few Doctors and seeing it consistently. For the most part they are just featuring their own reviews. Keyword: Robert adelson md reviews." I was able to replicate this and here is Matt's screenshot: As Andy Simpson replied, he said this is "most definitely yes." He shared the reviews from this Doctor's Google Business listing:
Artificial intelligence
fromSearch Engine Roundtable
4 weeks agoGoogle Updates Business Profiles Links Policies & Guidelines
Business links crawlability policy To ensure business information on Google is accurate and trustworthy, we verify the links you provide on your Business Profile. Our automated crawlers will visit these links daily at most to confirm they lead to a valid and relevant webpage. If a link cannot be accessed by our crawlers, we cannot verify it, which may lead to the removal of the link. This policy explains how to ensure your links are accessible to our systems for verification purposes.
Tech industry
fromSearch Engine Roundtable
2 months agoGoogle Local Service Ads Reviews Managed By Business Profiles
Starting on 07/11/2025, your customer reviews will be fully managed from Google Business Profile, not your Local Services Ads account. All existing reviews will be verified against Google Maps Review Policies.
E-Commerce
fromBusiness Matters
2 months agoThe Silent Revenue Killer: How a Google Business Suspension Can Cost Small Businesses Thousands
According to industry estimates, around 2% of small businesses with Google profiles face suspension every month. That translates to approximately 100,000 businesses hit by suspension every month.
E-Commerce
Privacy professionals
fromSearch Engine Roundtable
3 months agoGoogle Updates Service Area Business Guidelines Don't Add Countries Or States
Google prohibits adding countries or states to service area lists for business profiles.
Service areas must not extend beyond approximately two hours driving distance from the business location.
Social media marketing
fromBusiness Matters
3 months agoHow to Get Google Reviews for Business Growth in 2025
Online customer reviews are now more important than advertisements for defining a brand.
Google Business Profile is essential for local businesses to thrive by enhancing visibility and reputation.
Marketing tech
fromForbes
4 months agoHow Small Businesses Can Survive The Massive Change In Google Search
Zero-click search is reshaping how customers find businesses online.
Business owners need to adapt their digital marketing strategies to thrive in zero-click search.
Maintaining an updated Google Business Profile is crucial for local search visibility.
Creating content that answers specific customer questions is vital for online engagement.
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