Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin | AdExchanger
tvbeat enables broadcasters to programmatically transact and unify linear and CTV inventory into a single converged, data-driven, addressable ad system.
Streaming has Americans more glued to their screens than ever, but it could all come crashing down in the case of a 'content recession,' BofA says
Streaming platforms have overtaken traditional linear television in viewership share as Americans shift leisure viewing to on-demand services, while a "content recession" threatens future growth.