The companies' announcement specifically mentions "co-branding campaigns," and cites Netflix's increasingly global lineup of programs - Brasil 70 - A Saga do Tri, South Korea's Culinary Class Wars and the U.K.'s The Gentlemen were all mentioned - as one of the factors behind it. As for what people can expect, the press release alludes to "consumer activations, title integrations, limited-edition packaging [and] digital promotions" as possibilities.