AI adoption is driving experimentation across programmatic advertising, increasing focus on measurement and attribution while prompting regulatory scrutiny and industry adjustment.
Circana acquires Nielsen MMM to grow measurement capabilities
Circana acquired Nielsen's MMM business, integrating it with NCSolutions to expand global marketing analytics and provide an end-to-end media measurement platform.
The (next) attention revolution is here, says Dr Karen Nelson-Field
The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.