European startups
fromDigiday
3 days agoAdvertisers aren't happy about picking up Meta's European tax tab
Meta is shifting digital services tax costs to advertisers through location fees ranging from 2-5% across European countries starting July 1.
Beginning on June 22, 2026, we will discontinue the use of Nielsen's Designated Market Area (DMA) for automotive model ads. Comscore Markets, which we introduced in August 2025, will serve as the replacement solution. After this date, campaigns still using Nielsen's DMA for automotive model ads targeting will be paused and require an update to Comscore Markets to resume delivery.
We've started to notice all these things in Meta advertising, where the majority of our marketing spend is. Things like your text being used to train AI, and more and more AI things you have to opt out of - like AI pictures and AI videos that can alter the image of the thing you've uploaded quite dramatically. You have to opt out of each one, individually, every time you post something.
Wunderkind's recognition technology connects previously anonymous interactions to rich, known customer profiles - bridging gaps across the user journey, unlocking higher-intent targeting and empowering brands to know exactly who they're paying to reach. Instead of taking a shot in the dark or approaching paid social like a gamble, brands can utilize identity resolution to connect previously anonymous interactions to recognizable customer profiles. This personalized approach enables brands to deliver the right campaigns to the right audiences, based on real-time behavioral signals and predictive attributes, rather than taking a spray-and-pray approach.