#openrtb

[ follow ]
#programmatic-advertising #tids #connected-tv #ad-formats #programmatic-ctv #ai-chatbots #llms #ad-monetization
Marketing tech
fromMarTech
2 days ago

IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance | MarTech

IAB Tech Lab released standardized CTV ad format definitions and updated programmatic guidance to improve clarity, interoperability, and trading efficiency across connected-TV advertising.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Ads Are Coming To AI Chatbots | AdExchanger

Programmatic advertising is expanding into AI chatbots through OpenRTB integrations, enabling LLM-generated ads and attracting increased advertiser interest and competition.
Marketing tech
fromDigiday
1 month ago

WTF: Ad Context Protocol?

AdCP is an open-source protocol that standardizes agent-to-agent communication, enabling AI agents to negotiate programmatic ad transactions across platforms.
#tids
fromAdExchanger
3 months ago
Marketing tech

Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger

fromAdExchanger
3 months ago
Marketing tech

Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger

more#tids
[ Load more ]