#out-of-home-media

[ follow ]
#advertising-campaign #directv #upfronts #experiential-marketing #contextual-relevance #brand-perception
fromDeadline
2 days ago

Targeted New Ad Campaign Frames Upfronts In New York As "Week-Long Metaphor For DirecTV"

Through a combination of outdoor placements, promotional teams on the streets and airline seatbacks, the distributor's advertising unit is plugging the company's multi-channel packages. (Watch a 30-second ad above.) The new campaign kicked off Sunday on flights to New York. Along with out-of-home presence on flights and screens around the city, it spans experiential activations, digital video, and ads across trade publications and social media.
Marketing tech
Marketing
fromExchangewire
2 weeks ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.
Marketing
fromThedrum
2 months ago

Top 3 reasons brands should use OOH to reach value-conscious consumers for back-to-school

Out-of-home advertising effectively reaches value-conscious back-to-school shoppers during peak summer travel season across highways and airports.
Media industry
fromThe Drum
1 year ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
[ Load more ]