#owned-media

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Marketing
fromForbes
1 week ago

To Build A Strong Personal Brand, Focus On These Four Kinds Of Media

Use a tailored mix of owned, shared, paid, and earned media to increase visibility, credibility, and emotional trust with stakeholders.
Marketing
fromHubspot
1 month ago

Marketing is removing barriers: Lessons from a destination marketing expert

Regular, conversational owned-media (especially email) nurtures audience relationships and converts casual interest into visits without hard-selling.
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