#prebid

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Marketing tech
fromThe Verge
6 days ago

AdX's survival isn't a big concern for publishers.

Publishers can replace Google's AdX if it ends, with Prebid enabling alternative demand sources and potential gains from operating open-sourced auction logic.
Marketing tech
fromAdExchanger
2 weeks ago

How Encryption Keys Could Resolve The TID Furor | AdExchanger

Publishers should share encrypted transaction IDs (eTIDs) with trusted demand partners via keys, requiring IAB Tech Lab to add an OpenRTB eTID field.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: One last row before back to school

Prebid's change making Transaction ID non-unique across exchanges undermines duplicate-bid detection, sparking governance disputes and revenue-control conflicts between buyers, publishers, and intermediaries.
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