#programmatic-marketing

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#advertising
Marketing tech
fromDigiday
3 months ago

Marketers rethink cheap programmatic as ad waste mounts

Low-fee supply chains are not yielding better advertising outcomes, leading to wasted ad dollars instead.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.
fromDigiday
4 weeks ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

Marketing tech
fromDigiday
3 months ago

Marketers rethink cheap programmatic as ad waste mounts

Low-fee supply chains are not yielding better advertising outcomes, leading to wasted ad dollars instead.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.
fromDigiday
4 weeks ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

Marketing tech
fromRAIN News
3 months ago

Audio advertising a growing force (AdsWizz research)

Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
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