Your beautifully designed email just landed in someone's inbox. They tap to open it on their phone, and... the text is microscopic, the buttons are impossible to click, and half the content is cut off. Within seconds, they've deleted it and maybe even unsubscribed. Sound familiar? 85% of people access their email on mobile, making mobile-friendly design absolutely critical for email marketing success. If your emails aren't optimized for smartphones and tablets, you're essentially throwing away two-thirds of your potential engagement.
Rather than reacting to sound or voice commands, the object responds to proximity and gesture, creating moments of interaction through presence, light, and motion.