Epic says creators will normally earn 50 per cent of the V-Bucks value from sales, although the rate will start at 100 per cent initially through 2026 in a bid to encourage participation. "V-Bucks value" is a little complex to calculate, but Epic says 50 per cent of V-Bucks value translates to around 37 per cent of retail spending, while 100 per cent translates to 74 per cent.
In July, Sundberg published a newsletter headlined "1 in 3 Feed Me readers surveyed use a GLP-1." Despite being sponsored by a company that sells weight-loss medication, the post doesn't shy away sharing its negative perceptions. In one anonymous quote submission, a reader said, "It's kind of cheating, shouldn't we all work to get healthy, not thin?" Another said: "I am still embarrassed for other people if they get on them."
In recent months, CTV channel operators from Samsung TV Plus to Tubi have significantly expanded their creator offerings, standing up dedicated FAST and AVOD channels to serve creators' videos. In addition to splitting ad revenue from the channels with the operators, creators are looking to profit from their CTV partnerships in more creative ways. Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content.
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