We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program.
(Riccardo Milani / Hans Lucas / AFP via Getty Images) The law was inspired by baby Samantha - whose dad is Zach Keller, legislative director for Tom Umberg, the state senator who authored the bill - as well as exhausted parents across the state who have "finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work," Umberg said in a statement.
This partnership reflects the continued focus of Amazon and Netflix on expanding their advertising businesses. This deal strengthens Amazon's role in advertising and also points to its growing position as a key backend service provider. With Prime Video boasting more than 300 million ad-supported viewers monthly, AMZN is becoming a one-stop shop for advertisers looking to reach a massive audience.
