We operate under the illusion that we're all working towards a single, shared vision of the product. The reality is, we're not. The designer, the product team, and the engineer are each guided by their own "Product Ideal" - a perfect, internal vision of what the product should be, seen through their own perceptual lens. This perceptual gap is the source of our most expensive problems: the misaligned meetings, the frustrating compromises, and the hurt egos.
In B2B marketing, consistency goes beyond simply showing up. You need to show up in the right place, at the right time, with the right content. Every blog post, webinar, email sequence, or LinkedIn campaign you create plays a crucial role in driving results for your business. So, if they are not planned together, your messages will lose impact, and your brand loses relevance and trust.
Customized product development templates are critical for documenting information that all team members can refer to when questions arise. They include product specs, goals, target audience, key features, technical requirements, performance specifications, the manufacturing process, and user stories.
Marketing project management is the process of planning, organizing, and delivering marketing projects that hit specific project objectives within defined budgets and deadlines. It includes managing resources, keeping the marketing team aligned, and tracking project progress so that every marketing campaign launches on time and delivers results.
Many teams outgrow their communication platforms and start craving something simpler, smarter, and enjoyable to use. If Workvivo feels scattered instead of simple, you deserve better. The good news? There are powerful Workvivo alternatives that make it all effortless for you under one single platform.
Outstanding marketers treat AI as a team member that requires proper training, consistent examples, and ongoing feedback to achieve authentic and brand-aligned marketing content.
