#third-party-cookies

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fromMarTech
22 hours ago

Privacy is the new currency in digital marketing | MarTech

The old model of behind-the-scenes tracking is running out of road. Consent-driven interaction is taking its place, with trust and transparency becoming brand assets.
Privacy professionals
#user-experience
more#user-experience
#google
Privacy technologies
fromDigiday
3 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
Privacy technologies
fromEngadget
3 months ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
Privacy technologies
fromAdweek
2 months ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
fromDigiday
3 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

Privacy technologies
fromDigiday
3 months ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
Privacy technologies
fromEngadget
3 months ago

Google will keep third-party tracking cookies on Chrome as they are

Google will maintain third-party cookie functionality in Chrome and won't implement an opt-out prompt for users.
Privacy technologies
fromAdweek
2 months ago

EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google's U-Turn

Amazon has retracted plans for a cookieless ad offering shortly after Google announced changes to its cookie policies.
fromDigiday
3 months ago
Marketing tech

Confessions of a media buyer on Google's third-party cookie U-turn and how it helped a 'largely lazy' industry innovate

more#google
#digital-marketing
Marketing tech
fromDigiday
4 months ago

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
fromDigiday
3 months ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Marketing tech
fromDigiday
4 months ago

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
fromDigiday
3 months ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

more#digital-marketing
fromMarTech
10 months ago

It's time to re-think our rejection of third-party cookies | MarTech

Cookies are necessary because the internet was built on anonymous, stateless connections. Without cookies, every page request would be seen as a new, anonymous visitor.
Marketing tech
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