#trend-forecasting

#trend-forecasting

"Pinterest is a uniquely visual platform, so our trend analysis goes beyond search queries," the report said. "We look at the complete picture-the colors, aesthetics and styles people are drawn to." The company tracked increases in searches from September 2024 to August 2025. By the numbers: Pinterest's trend predictions have been 88% accurate over the past six years, the company said. 67% of the 2026 trends are driven by Gen Z.

According to the expert, young people have stopped looking to the future. Like the lost souls in Dante's Inferno, they seem condemned to look backward. The products they consume remakes, revivals, sequels, and reboots are stitched together from the scraps of the 20th century, especially those from the late 1990s and early 2000s. Everything new feels familiar. Disruption and innovation capable of changing the world still exist, Segal argues over the phone, but the dominant cultural landscape is saturated with nostalgic remakes.