#gen-z-influence

#gen-z-influence

"Pinterest is a uniquely visual platform, so our trend analysis goes beyond search queries," the report said. "We look at the complete picture-the colors, aesthetics and styles people are drawn to." The company tracked increases in searches from September 2024 to August 2025. By the numbers: Pinterest's trend predictions have been 88% accurate over the past six years, the company said. 67% of the 2026 trends are driven by Gen Z.

Who are the celebrities who have the biggest sway with young audiences, based on their Instagram following? According to this new listing from Visual Capitalist, Kylie Jenner tops the list, with 393 million IG followers, followed by soccer star Kylian Mbappe (126m), singer Billie Eilish (125m), and Lalisa Manoba from K-pop girl group Blackpink (105m). And while audience size along doesn't necessarily relate to influence,

OpenTable reports a steep rise in 6pm bookings, up 11% in London and 6% across the UK compared to last year, indicating a shift in dining habits.