#ux-research

#ux-research

I used to leave design presentations with a stack of changes and a heavy heart. Over 20 points to revise was normal. Most of the feedback wasn't from users; it was subjective opinions from stakeholders. Nothing felt anchored. I'd rush through the screens, hoping the room wouldn't ask hard questions. Then I learned to stop just showing screens and start telling the story behind them. The result was immediate: clearer conversations, fewer rounds of rework, faster buy-in, and designs that actually reflected user needs.

Behind every seamless user interface, stylish wearable, or smart home device you love is a carefully crafted product design process-built through iteration, research, and hours of fine-tuning by product designers obsessing over every detail, right down to the last pixel. But, too often, teams jump from idea to execution, skipping the critical groundwork. The result? Products that look good on paper but fall flat in the real world.

In the UX world, we are often the ones who have to present the 'truth' - the truth about the real needs and behavior of users.

The beauty of card sorting is that it puts real users in control—they organize your content into categories that make sense to them, not just to your internal team.

Synthetic users have emerged as a prominent tool in UX research, allowing companies to simulate user behaviors and test designs without traditional human involvement.