We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.
Ad fraud isn't just a marketing problem anymore - it's a full-scale threat to the trust that powers the digital economy. In 2024 alone, fraud in mobile advertising jumped 21%, while programmatic ad fraud drained nearly $50 billion from the industry. During data privacy week 2026, these numbers serve as a reminder that ad fraud is not only about wasted budgets - it's also about how consumer data moves, gets tracked, and sometimes misused across complex ecosystems.
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic (IVT) in the Asia Pacific (APAC) region and identifies high-risk categories, platforms, and countries most affected by IVT. In addition to the Asia Pacific (APAC) report, Pixalate released regional reports for Latin America (LATAM), North America, and Europe, the Middle East, & Africa (EMEA).
CleanTap jury-rigged a Raspberry Pi computer and equipped it with a dummy HDMI connection to make it seem as if the device had a display surface like any smart TV. Over the course of 10 days in July, CleanTap sent thousands of bid requests from two distinct IP addresses associated with the device. The result? CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
