Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue's SSP is a one-stop solution for brands, independent agencies, and publishers looking to harness the potential of CTV and audio advertising. Brands and agencies can partner with the SSP to access a wide pool of brand-safe, verified publishers and target their ads to the right audiences at the right time.
Generative AI platforms such as ChatGPT and Claude require websites to be crawlable by AI bots for effective mentions and citations. Disabling JavaScript improves crawlability, as many AI crawlers struggle with JavaScript rendering, which differs from Google’s capabilities. This means publishers must ensure essential content is accessible even without JavaScript. AI optimization tools like Aiso can evaluate and enhance a site's crawlability, providing suggestions for improvement. Site owners must also verify their robots.txt files to allow AI bot access, as many content management systems restrict bots by default.
Quantum computing holds transformative potential, promising to solve complex problems in cryptography, drug discovery, and artificial intelligence (AI) optimization that are difficult or impossible for classical computers.