#aios

[ follow ]
#search-traffic #pause-ad-formats #programmatic-advertising #google-ads #search-engine-marketing #wpp #ai-trends
Marketing tech
fromAdExchanger
6 months ago

The Daily (Mail's) Dose Of Medicine; No Time To Wait On Pause Ads | AdExchanger

AIOs and Google's results reduce publishers' clickthroughs, while programmatic pause ads and shoppable formats aim to recapture user engagement and monetization opportunities.
Digital life
fromAdExchanger
10 months ago

Get Your Clicks While You Can; WPP's No Good Very Bad Year | AdExchanger

AIOs are misrepresented as increasing traffic diversity, while Google profits despite fewer ad clicks by controlling broader search queries through Smart Bidding.
[ Load more ]