The contention that underpins the book is that our most valuable resource isn't time. It's attention if only we could take back control of where we place it. Montminy saw this in herself while researching the book, swapping in and out of the many, many hats of her own working week. We are in a crisis of distraction, she says. We are constantly task-switching. Our attention has been hijacked in so many ways.
CNN Chief Medical Correspondent Sanjay Gupta vividly remembers the day he impaled himself on a wrought iron fence. He had just turned 12, and he was running through the neighborhood when he spontaneously decided to vault over a fence that he usually ran around. Except he didn't quite make it. "One of the spikes caught me on my side and went in the back area of my side and out the front," Gupta says.
You're with a close friend, and out of nowhere, a remark your friend makes reminds you of a problem you've been dealing with that you'd rather not think about. Now you can't get it out of your mind. Although you've heard that ruminating over your worries isn't a great coping strategy, those thoughts are taking over, and you're not sure what to do. Should you share your feelings with your friend? Should you just try to distract yourself? Or both?
It’s hard to imagine how a 20% reduction in rental rates for the month of June could be sufficient cause for anyone to suddenly abandon their present business, be it knee surgery, adoption proceedings, or, in this specific case, Wordle.