#fan-engagement

#fan-engagement

Caitlin Clark and her army of fans are the WNBA's most valuable business asset. Not the most valuable player (at least not yet) ... but business asset. Clark's arrival in the spring of 2024 sent the league's television ratings, attendance, media rights, sponsorships and franchise evaluations soaring. Overnight, billionaires were fighting to pay $250 million for teams of their own. Clark offered more than just logo-3 highlights. She gave the league hope.

Forget, for a moment, what he's done on the field - which isn't easy to forget since he's scored six times and assisted on three other goals in seven games, only one of which LAFC lost. The transformation Son has brought everywhere else since joining the team seven weeks ago has been breathtaking. He arrived just as the dog days of summer were becoming ferocious.

A sold-out 82,000 record crowd for a standalone women's rugby fixture, millions more watching on television, a nation entranced. Finally the vision will become reality this Saturday with just one big question left: can England also deliver the ultimate fairytale finish? It promises to be as much a psychological as a physical challenge, with hype levels about to be ramped up to 11. Appropriately given England's forward strength, Battersea power station will host a fan zone for those without tickets.

In November 1980, I was 13 and making my way to Firhill from East Kilbride alone, arriving at the game to discover there was no manager in the dugout. It seemed very strange but, as I went on my own and was too shy to speak to anyone while I was there, it wasn't until the next day that I found out via the Sunday Mail that Bertie Auld had resigned and gone to Hibs.

Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.

Soccer fandom is so much more than a team's wins and losses. For some, it's a vibrant way of life that defines their identity each and every day. That powerhouse dynamic will stoke unparalleled excitement around the 2026 FIFA World Cup. Per We Are Social, brands should plan accordingly as they prep for the ultra-high-profile event, which runs in 16 North American cities from June 11 to July 19 next year.

The Giro d'Italia generated $36.1 million in sponsorship revenue in 2025, a sharp fall from the previous year as the number of brand partners dropped.

The Bananas have become a cultural phenomenon by tapping more into the entertainment side of baseball. Whether it is having a pitcher throw on stilts, fielders doing flips before catching the ball, or having choreographed impromptu dance routines, the Bananas are proving that baseball is not boring.

Bruce Vilanch is known for his decades of success in television, film, Broadway, and live performances, where he genuinely appreciates public attention and spends time with fans.

Saturday night, the Chicago White Sox celebrated their quirky late owner Bill Veeck with a variety of unique stunts, reminiscent of his tenure with the team.

As music fans themselves, the members of Phantogram know how meaningful a show can be when you're not only watching the artists perform but interacting with them in a relaxed environment. Sarah and I don't think of ourselves as like these big, like rock stars or anything like that, admits Carter. But if one of my favorite bands was playing this really intimate thing that I got to go to and even get a chance to talk to them, I think it would be awesome. So in a way, I guess we were giving back to the fans.

The Syracuse Mets will be renamed starting in the 2027 season, allowing fans to suggest new names through the "Re-Name the Team Community Challenge."

After a thrilling match in the Premier League Summer Series, Manchester United ended with a 2-2 draw against Everton, showcasing their competitive spirit throughout the game.

If you're here at Comic-Con, it's because you're celebrating success of some kind. You're doing something right.' - Nathan Fillion

Blue Ivy Carter, at 13, has evolved from a cameo during the Renaissance world tour to a dynamic performer during the Cowboy Carter tour, engaging fans.

Virtual anime streamers known as VTubers are performing live at large venues, singing at sports events, and launching music careers while engaging fans through immersive experiences.

The Islanders continue to unveil much more of an open-door policy than they've had in the past, providing fans access to training camp practices and morning skates.

The modern stadium serves as a high-tech arena for immersive experiences that extend beyond the playing field, transforming fan interaction with teams and venues.