#media-rating-council

#media-rating-council

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don't know what's happening behind the scenes. To shine a light into those black boxes, the Media Rating Council (MRC) released new standards last week for digital ad auction transparency alongside a new voluntary certification for platforms that adhere to them.

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated.