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Social media marketing
fromPR Daily
1 week ago

Social media updates and new features to know this week - PR Daily

Major social platforms roll out advertiser support, AI-driven ad defaults, group nickname privacy, and AI-generated profile summaries to improve targeting, ad performance, and user flexibility.
Social media marketing
fromEMARKETER
1 month ago

As Meta touts cheaper results, marketers question paid social's transparency

Marketers continue to spend on social ads despite diminishing returns and rising costs driven by Meta's automated Advantage+ system and reduced advertiser controls.
Marketing tech
fromAdExchanger
1 month ago

For Meta Marketers, Automation Isn't Always The Advantage (But It's Complicated) | AdExchanger

Meta's Advantage+ automation delivers measurable lift for many large advertisers, but automation does not uniformly outperform manual campaign management and results vary by spend and context.
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