fromDigiday
6 days agoHow Criteo is turning LLMs into its next big advertising channel
Criteo is betting that ChatGPT-style agents will become a major source of product discovery. Through experiments with LLMs, it wants to use its commerce data infrastructure to power recommendations that sit behind them. The company, historically associated with ad retargeting, is attempting to reposition itself for an AI-driven commerce era, and its latest demos suggest the company now sees large language models - not just retailers or demand-side platforms - as the next major distribution channel for advertising.
Artificial intelligence















