OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side
OpenAP expanded partner relationships to broaden commercial inventory and standardize audience onboarding for advanced audience segments across premium streaming and TV.
HBO Max's The Pitt upset Apple TV+'s Severance, winning Best Drama and Best Actor while Severance took multiple acting prizes but lost Outstanding Drama.
Roku intends to use generative AI to expand streaming advertisers from the top few hundred to roughly 100,000, creating more varied, social-feed–style ads.
A young-adult series treats adolescent romantic crossroads—choosing study abroad vs a boyfriend—as profound, focusing on subtle emotions and fans' intense online engagements.
Multiple streaming series return or premiere, featuring celebrity-driven comedies, thrillers, revived game shows, historical dramas, and new sci-fi projects.
Amazon bolsters ad business with InfoSum, Magnite partnerships
Amazon enhances its advertising capabilities with InfoSum and Magnite partnerships, offering new tools for first-party data use and audience targeting.
Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI
"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."