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Apple
fromFast Company
6 days ago

Apple's new holiday ad is a wonderland of puppets and practical effects

Apple's A Critter Carol uses entirely practical puppet effects and tactile craftsmanship, filmed on an iPhone 17 Pro by TBWA\Media Arts Lab.
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fromFast Company
1 month ago

Apple TV made its colorful new logo in a delightfully old-school way

To create Apple TV's new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of colorful studio lights. Using just practical effects, they created a new animated logo for the brand that will roll out at the beginning of Apple TV's shows and films, on its app, and in marketing campaigns over the coming months.
Apple
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