TikTok has announced its latest TikTok LIVE event, which will feature major Hollywood stars, alongside emerging TikTok talent, in a big-time showcase of some the app's top performers. "From electrifying musicians to show-stopping dancers, these creators will showcase their signature style, adding more unforgettable LIVE moments to the evening." At Global LIVE Fest in Las Vegas, TikTok LIVE will spotlight the winning global creators from the last two months, celebrating their accomplishments on the glamorous Planet Hollywood stage.
Yet rights holders are also meant to protect the value of their products-a value that's currently being chipped away by an endless stream of clips, highlights and post-game interviews. All this churn comes at the expense of creativity, social media talent - and, fundamentally, consumer engagement. The result is the enshittification of sports marketing. Let me explain. So much for creativity
The Meta researcher's tone was alarmed. oh my gosh yall IG is a drug, the user experience specialist allegedly wrote to a colleague, referring to the social media platform Instagram. We're basically pushers We are causing Reward Deficit Disorder bc people are binging on IG so much they can't feel reward anymore. The researcher concluded that users' addiction was biological and psychological and that company management was keen to exploit the dynamic.
The company also reported a fivefold increase in legal requests from law enforcement agencies, government regulators, and legal representatives in 2025, with 1,470 requests up from 2024's 238 requests. While the company previously shared moderation reports in 2023 and 2024, this is the first time it's put together a comprehensive transparency report. The new report tackles other areas outside of moderation, like regulatory compliance and account verification information, among other things.
Dhar Mann's morality tales about Karens getting exposed, kids with disabilities finding acceptance, and the like have made him one of the internet's most popular creators. He also stands out in a mostly unscripted world for his focus on scripted content, including a recent micro-drama production deal with Fox. His videos, shot in a 125,000 square-foot Burbank production studio, regularly run 20 minutes or longer and get upward of a million views on YouTube.
Bluesky says it's planning to make the app feel more "live" this year as part of ongoing efforts to build a competent rival to Elon Musk's X platform. Announcing Bluesky's 2026 development roadmap, product head Alex Benzer said the platform is working to make feeds more interactive and timely during live events, alongside teasing improvements to posting and follow suggestions.
The feature was discovered recently by Christopher Penn, vice president of marketing technology at Shift Communications. "Over the weekend I was playing around with the different ad platforms for social networks and discovered something interesting: my Twitter account was fully enabled for Twitter analytics. So was the Shift Communications account and half a dozen other accounts that I help to manage," he wrote in a blog post.
One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
Since yesterday we've been working to restore our services following a power outage at a U.S. data center impacting TikTok and other apps we operate, "We're working with our data center partner to stabilize our service. We're sorry for this disruption and hope to resolve it soon."
Heineken pulls the curtain on its secretive social media war room for the Champions League to reveal how it is actually a test for how it can distil global creative locally to 120 different markets. While football fans were lamenting the dire quality of English football last night (25 February) following Arsenal's shock defeat to French underdogs Monaco, Heineken marketers were busy trying to avoid a similar slip up in the digital arena.
Now, thanks to the advent of accessible text-to-video generators, which can cough up footage from a simple text prompt, the situation on Facebookand other Meta platforms is turning from dire to disastrous. A quick perusal of the r/FacebookAIslop subreddit reveals the macabre underbelly of the AI slop world, once again highlighting how social media feeds have turned from posts created by our friends and family into an endless parade of mind-numbing drek.
Loch sent me its $459.99 / €459.99 countertop Capsule dishwasher to review in a tiny home on a remote beach and inside a van on a two-month roadtrip. It's an excellent product that washes and dries two place settings quickly at bacteria-killing temperatures up to 75 degrees Celsius (167F) in as little as 20 minutes. It'll even kill bacteria and neutralize viruses on your gadgets with a waterless blast of UV-C light. Hoozah!
Instagram's social media algorithm explained works through multi-stage filtering that gathers posts from followed accounts, scores roughly 500 posts using machine learning predictions, and ranks them according to expected engagement. Content ranking favors Reels most heavily, followed by carousels and Stories, while saves count three times more than likes in determining reach. Key signals include watch time, where videos retaining viewers for at least 70% of duration rank twice as high.
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.