Social media marketing

Social media marketing

Despite changing its name and using decidedly bird-free branding, X is trying to hold on to its original Twitter trademarks, TechCrunch reports. The xAI-owned social media platform has updated its terms of service to include references to Twitter after previously only mentioning X, and seemingly attempted to counter a startup's petition to cancel the company's Twitter trademarks with a petition of its own.

A large, independent study published in the prestigious journal PNAS suggests that crowd-sourced fact-checking to a platform's users can work spectacularly well at stopping lies from spreading. "We've known for a while that rumors and falsehoods travel faster and farther than the truth," said Johan Ugander, an associate professor of statistics and data science in Yale's Faculty of Arts and Sciences, deputy director of the Yale Institute for Foundations in Data Science, and co-author of the new study.

The report, published Monday, found that Meta generated roughly $18 billion in advertising revenue from China in 2024, around 10% of its global revenue, even as internal documents showed that nearly one-fifth of that (about $3 billion) came from ads tied to scams, illegal gambling, pornography, and other prohibited activity. Meta internally labeled China its top "scam exporting nation," accounting for 25% of all scam and banned-product ads globally, according to the report.

Platforms from Amazon to YouTube-and, of course, the headline-dominating Spotify Wrapped -have spent much of December rolling out year-end recaps that show users how they engaged with the platforms' services throughout 2025. Today, one of the last anticipated recaps of the year makes its debut: Snapchat Recap 2025. Here's what you need to know. Snapchat Recap is Snapchat's annual year-in-review feature for users of the Snapchat app.

There is a direct correlation between our social presence, our community mentions, and the commercial performance,

In an age where digital noise is overwhelming and attention spans are increasingly fragmented, one medium is rising above the rest: video. Whether it's a 10-second TikTok clip, a concise product demo or an immersive virtual tour, video content is a great way to engage viewers, communicate value and drive growth. For organizations operating in hybrid or remote environments-including higher-education institutions, nonprofits and mission-driven businesses-video is no longer optional. I believe it has become a strategic imperative.

Latin America's digital creator economy is expanding fast, yet many creators in the region still feel invisible in the global content market. While the influencer industry is projected to reach $21.1 billion by 2025, much of that momentum continues to benefit creators in North America and Europe, leaving equally talented voices across Latin America competing for limited opportunities. For thousands of Latin American women who have built loyal, engaged communities, the gap between effort and reward has become especially discouraging.

On December 9, 2025, Meta announced major changes that they have planned for Facebook in 2026. The most noteworthy way that Facebook is going to change is how its feed will look. The company is touting that the feed will look "smarter," "cleaner," and more "streamlined." A gif that was included as part of the article shows that the feed does look nicer and more like one of Meta's other platforms, Instagram.

In the evolving landscape of consumer goods, particularly within the homecare sector, Cif Creams faced a pressing challenge: while revered by older generations for its efficacy and reliability, its resonance with younger consumers-Millennials and Generation Z-was waning, reflected in declining penetration rates across European markets. This trend not only highlighted a market challenge but also unveiled a significant growth opportunity.

There he is. The mighty Martin Lewis, Britain's most trusted money man, sat in what appears to be his home office. He's turned his attention away from ISA rates and toward crypto, explaining why Elon Musk's new Quantum AI project is the "investment opportunity of a lifetime." The lighting is perfect. The voice uncanny. His blue sofa the exact shade you remember from a dozen ITV appearances.

LinkedIn just made a decision that's about to destroy most creators' reach. The platform decided faceless education is dead. That means generic business advice gets buried. Safe content gets ignored. Yet most people keep posting like nothing changed. When I visited LinkedIn's New York headquarters in September they told me something that should have been obvious. People don't come to LinkedIn for Wikipedia. They come for connections with real humans who happen to know useful things. The algorithm now reflects this reality.

We've added additional 'views' metric for Reels in the Instagram Insights Graph API. For Reels crossposted to Facebook, the 'crossposted_views' metric reflects the total number of reels views across both Instagram and Facebook. The 'facebook_views' metric reflects the number of views seen from users on Facebook.

When you think back on your life so far, you'll likely see a few pivotal moments that played a major role in your storyline. At the time, the events might not have seemed like a big deal - a haircut, a part-time job, a quick weekend trip - but now that you've lived through them, you know exactly how they shaped you into who you are today.

Age really is just a number when it comes to social media, as new research from Ampere Analysis shows that more than half of users ages 55 to 64 now watch influencer content every week. This number is up by 10 percentage points since 2020. In the U.K., the figure has also risen over the past five years, from 30% to 38%. TikTok and YouTube, in particular, are behind the growth-proof that Boomers' social media presence is no longer limited to Facebook. "The biggest surprise in our latest data wasn't how popular influencer videos have become, it is how rapidly this trend has extended to older audiences," Annabel Yeomans, senior research manager at Ampere Analysis, said in a statement on December 1.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones. When Facebook detects potential matches across Facebook or Instagram, creators receive notifications and can track performance, add attribution, block visibility, or let the content remain. It's part of Facebook's broader push to support original creators.

In 2021, Prada created "Candy," an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy's not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell. Since then, technologies have greatly improved. A brand can now render any persona with a product, create movies with that model persona animated in a realistic way, and show them demonstrating products.

Hashtags are still one of the easiest ways to get more eyes on your tweets, but most people use them without a real strategy. Some throw random tags into every post, others copy what everyone else is doing, and hope for the best. The truth is simple. The right hashtags can boost reach, help you show up in searches, and connect you with people who actually care about your content. This guide breaks down how to choose the best ones.