In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
LLMs have made AI assistants a standard feature across SaaS. AI assistants allow users to instantly retrieve information and interact with a system through text-based prompts. Mathias Biilmann, in his article " Introducing AX: Why Agent Experience Matters," discusses two distinct approaches to building AI assistants. The Closed Approach involves a conversational assistant embedded directly within a single SaaS product. Examples include Zoom's AI Companion, Salesforce CRM's Einstein, and Microsoft's Copilot. The Open Approach involves external conversational assistants, such as Claude, ChatGPT, and Gemini,