"How can you not land on Silicon Valley?" he says, pointing out that most of us are already living inside its influence every time we pick up our phones. That constant presence makes it fertile ground for satire, even if the show leans hard into drama.
Albert Cheng, who heads the AI Studios initiative, emphasized that the goal is to support creative teams, not to replace them. The focus is on improving efficiency and reducing costs while ensuring that intellectual property is protected and AI-generated content isn't absorbed into other AI models. One example used is Amazon's "House of David" series, which featured 350 AI-generated shots in season two.
Last week, he opened a $230-million movie and television studio on the edge of the Arts District in downtown Los Angeles nestled alongside the dramatic new Sixth Street Bridge. The state-of-the-art complex has five sound stages, offices and other proper movie studio features such as a mill, commissary and base camp. "We just had all the major networks, all the major streaming platforms walk through this facility and they can't believe how nice it is," said Wainright, managing partner of East End Studios.
"Until maybe eight years ago, television in and of itself was a very clean and tidy well-lit marketplace. It was very clear and easy to understand this television universe. "What's happened is, with the rise of streaming, particularly through the pandemic, we're seeing streaming begin to rival and sometimes exceed linear viewership. "And that has created a massive amount of fragmentation for the television universe."
As he explained, programmatic standards like the OpenRTB protocol have enabled computer programs to buy ads on behalf of humans. But the ad formats and inventory types purchased by those programmatic tools have been pretty simplistic, relatively speaking. By that I mean when compared to the complexity of a traditional TV ad buy, where the audience has to be forecasted ahead of time and there are all kinds of rules regarding which advertiser gets what ad slot in which program.
