Think of all the pretty things you've squirreled away for a special occasion: the nice plates you only bring out on holidays, the fancy dress in the back of your closet, the pricy perfume you refuse to spritz on a regular day. TikTok's " lavender soap theory" suggests you should use all your best things as often as possible - and enjoy every minute of it. In a Dec. 10 post, creator @rio.mads posed in a cool outfit and said, "Lavender soap theory: Was saving this Issey Miyake top for a special occasion, but would rather wear it now." She added, "Clothes are meant to be lived in." In another TikTok, @kythegoofygoober wrote, "Letting my boyfriend use my Olaplex conditioner because of the lavender soap theory." Instead of keeping it all for herself, she decided to let him indulge in her products, if he wanted to. That's the lavender soap theory.
When you think back on your life so far, you'll likely see a few pivotal moments that played a major role in your storyline. At the time, the events might not have seemed like a big deal - a haircut, a part-time job, a quick weekend trip - but now that you've lived through them, you know exactly how they shaped you into who you are today.
Though Palmer has been posting about the "princess treatment" for months , she went viral more recently for two specific videos - one where she shares she doesn't tie her own shoelaces and waits for her husband to do so, and one where she explains that she doesn't speak to waitstaff (or make eye contact?) when she's at a restaurant with her husband.
Since its return in 2024, the Lenox Spice Village has been on thousands of birthday, holiday, and special occasion wish lists. But as it's so popular, the set never seems to stay in stock for long as Lenox collectors go hard for restocks. Luckily, if you're trying to score a Second Edition Spice Village for someone special in your life this Christmas, the team at Lenox is launching a preorder right now - and you'll have it delivered just in time to celebrate the holiday.
If you're ever running out of nail ideas, just look to the night sky for inspo - or your FYP. On TikTok, everyone's obsessed with star-themed manicures - a cosmic craze filling your social media feeds with glittering galaxies and sparkly constellations. Whether you go bold with chrome and color or keep it soft and subtle, a few scattered stars are the perfect way to shine this season.
Carpenter dropped the music video for the second single from Man's Best Friend at the end of August. It featured Oscar-nominated Rustin and Sing Sing star Colman Domingo in Dr Frank-N-Furter-style drag and poked fun at men who give the absolute bare minimum in relationships, with Carpenter sensually cooing about how hot-and-bothered a lack of simple politeness and not doing household tasks, such as washing the dishes, leaves her.
Imagine you were to go back to school this fall, but instead of taking a typical class like Accounting 101 or Psychology, you signed up for journaling, knitting, or yoga. That's the idea behind TikTok's "fall curriculum" trend, which is all about creating your ideal school schedule - and then enjoying it all season long. On the app, people are sharing their fall curricula, and each one is so cozy and inspiring.
Growing up, I was lucky enough to have a mom who always built me up. She was good about complimenting me, reminding me to feel confident in myself and however I looked. I struggled with my weight a lot as a young person, flucuating between sizes, and she never once mentioned anything about the size of my body. I feel like she's some kind of magical unicorn considering I grew up in the '90s and early '00s when almond moms were all the rage.
While this answer typically varies from person to person, one internet theory posits that you only need 15 minutes to make your flight-and travelers are now risking their seats to put it to the test. The premise of TikTok's now-viral Airport Theory is simple: You should be able to walk right up to your gate at boarding time within 15 minutes of your arrival at the airport.
Hot pink phone case. Green workout set. Woven tote bag. Gourmand perfume. Instead of buying the things they want the instant they see them, many people on TikTok are talking about the items out loud as a way to curb their spending. The "saying instead of buying" trend is all over the app, especially amongst those who like to hit "add to cart" multiple times a day.
Starbucks is rolling out a protein-rich product line starting Sept. 29. Its new protein cold foam and protein lattes aim to capitalize on the growing cohort of health-conscious consumers, from Gen Z TikTokers to GLP1 users, experts tell Fortune. The products also may substitute a viral trend that had customers act as their own mixologists in the coffee chain's drive thru.
