Marketing

Marketing

Astronomer has reacted to the leadership changes with a comedic promo video featuring Gwyneth Paltrow. In the video, Paltrow humorously announced her temporary hire to represent the company.

Publicis is focusing on strategic bolt-on acquisitions to reinforce its operations and expand its AI capabilities, having already spent 600 million euros on acquisitions this year.

American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.

Brands are underestimating the role creators can play in marketing. Creator content influences website performance, search rankings, and brand credibility through a strategic, data-informed approach.

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.

The full roster of jury presidents for The Drum Awards Festival 2025 has been revealed, featuring top industry names overseeing various award categories.

Disruptive brands aren't bound by perfect packaging or fancy logos—they prioritize community, authenticity, and real cultural impact. Sometimes, their rawness is the branding.

According to recent GrowthLoop survey data, 51% of executives say their marketing cycles are "fairly fast" or "extremely fast." Only 28% of non-executive marketers agree.

A true CMO should be responsible for defining positioning and messaging, designing the go-to-market strategy, building the marketing org chart, and allocating budget across channels.

Consumers aren't loyal to brands anymore. They're loyal to people. In today's crowded marketplace, the businesses that thrive are the ones with owners who are visible, relatable and genuinely invested in their neighbors' lives.

In today's rapidly evolving business environment, playbooks have become essential for organizations to navigate changes and streamline their strategies effectively.

A CRM like HubSpot, for example, has advanced marketing tools built in, so you can generate leads through landing pages and targeted campaigns.

Transforming your presence on LinkedIn requires sharp opinions and strong proof instead of paid ads. Strategy, consistency, and courage to stand out is essential.

People don't trust companies. They trust people. And in 2025, that's the biggest marketing advantage most business owners are still ignoring.

Giveaways can be a powerful tool for building buzz and growing an audience, but careless distribution might make a brand appear cheap.

We've been in this state of uniformity for some time now, even before AI showed up. Right now, most brand interactions happen in a box on your phone.

"There was an increasing demand from clients to have a full-funnel approach," said Gilbert. "So we started looking around at the various agencies in the market, and when we came across Exverus, it was like a light went [on]."

IPG posted net revenue of $2.2 billion for Q2, with a 3.5% year-over-year decrease in organic net revenue. This was slightly better than Q1's 3.6% decline.

The Dadternship is a limited-time opportunity for one dad to put decades of backyard training to official use and become the glorified groundskeeper-slash-golf-enthusiast.

Creators of color say they've been overlooked for brand deals for a while as the Black Lives Matter movement of 2020 has fallen out of the cultural zeitgeist.

The Advertising Standards Authority has upheld four complaints against Barry Hurley's Luxury Lodge Estates Company for misleading advertising, breaching multiple sections of the UK advertising code.

46% of all Google searches are local. 76% of "near me" searches lead to a store visit within 24 hours, making Google Maps essential for cannabis retail.

Effective internal customer service can help you achieve better engagement within your team. It doesn't just make employees happier, it transforms your bottom line. Better internal support leads to faster decisions, fewer blockers, and improved team performance among higher-performing teams.

Criticism, ridicule, and even public backlash don't fall on the forgotten. They fall on the visible. If you're being singled out, it's because you've stepped out of the crowd and onto the map.