9 CMOs share their biggest lessons of 2025 so far and how they're shaping their strategies
"Nothing feels predictable anymore. I think we've moved from a VUCA world to a TUNA world; it's turbulent, it's uncertain, it's novel - and the biggest is ambiguous," said Rupen Desai, CMO and venture partner at Una Terra.
Marketers link AI to revenue growth and plan to increase 2025 investments | MarTech
Marketers are experiencing significant positive revenue impacts from AI, leading to increased investments and higher expertise levels across the industry.