Marketing tech

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Marketing tech
fromDigiday
1 hour ago

TikTok launches MCP server to let AI agents run campaigns

TikTok is enabling AI agents to plan, launch, and optimize ad campaigns through an MCP server and developer toolkit, reducing manual dashboard work.
Marketing tech
fromAdExchanger
1 hour ago

Forget Dances. TikTok Wants People To Shop | AdExchanger

TikTok is expanding into a one-stop ecommerce and advertising platform with shoppable travel, new ad products, and creator tools for scalable campaigns.
#programmatic-advertising
Marketing tech
fromMarTech
2 hours ago

4 questions you should ask to catch programmatic ad fraud | MarTech

$26.8B in programmatic media value is lost annually to fraud and inefficiencies, especially in CTV, driven by passive assumptions that partners handle fraud.
Marketing tech
fromDigiday
10 hours ago

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Marketing tech
fromExchangewire
1 day ago

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

SuiteDSP launches a transparent, SPO-driven omnichannel DSP to simplify programmatic buying and improve visibility, efficiency, and supply quality across channels.
Marketing tech
fromExchangewire
1 day ago

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

GumGum is opening a Paris office to expand in France using its AI-powered Mindset Graph for real-time, high-performance ad targeting.
Marketing tech
fromDigiday
2 days ago

The case for and against agentic media buying

Agentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.
Marketing tech
fromDigiday
2 days ago

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.
Marketing tech
fromMarTech
2 hours ago

4 questions you should ask to catch programmatic ad fraud | MarTech

$26.8B in programmatic media value is lost annually to fraud and inefficiencies, especially in CTV, driven by passive assumptions that partners handle fraud.
Marketing tech
fromDigiday
10 hours ago

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Marketing tech
fromExchangewire
1 day ago

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

SuiteDSP launches a transparent, SPO-driven omnichannel DSP to simplify programmatic buying and improve visibility, efficiency, and supply quality across channels.
Marketing tech
fromExchangewire
1 day ago

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

GumGum is opening a Paris office to expand in France using its AI-powered Mindset Graph for real-time, high-performance ad targeting.
Marketing tech
fromDigiday
2 days ago

The case for and against agentic media buying

Agentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.
Marketing tech
fromDigiday
2 days ago

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.
more#programmatic-advertising
#adtech
Marketing tech
fromDigiday
10 hours ago

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.
fromThedrum
2 days ago
Marketing tech

Ogury appoints seasoned industry professional Simon Porter as Global Head of Trading and Agency Partnerships

Marketing tech
fromExchangewire
47 minutes ago

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform enables direct AI-driven access to its integrated DSP, ad server, DMP, and ID Fusion via an MCP gateway for end-to-end campaign control.
Marketing tech
fromDigiday
10 hours ago

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.
Marketing tech
fromThedrum
1 day ago

Ogury names Samir Chabab as Vice President of Marketing

Ogury provides privacy-grounded personified advertising by targeting personas, using exclusive AI-refined survey and data to deliver scalable, high-quality audiences.
Marketing tech
fromThedrum
2 days ago

Ogury appoints seasoned industry professional Simon Porter as Global Head of Trading and Agency Partnerships

Ogury appoints Simon Porter as Global Head of Trading and Agency Partnerships to strengthen relationships with major international media agencies.
more#adtech
Marketing tech
fromMarTech
2 hours ago

Coca-Cola and partners pushing for new measurement standard | MarTech

Universal Media Measurement (UMM) standardizes paid, owned, earned, and shared media measurement on a single comparable scale for marketers.
Marketing tech
fromMarTech
2 hours ago

How signal-based outreach is changing outbound | MarTech

Outbound marketing now relies on buyer signals, tailored messaging, and coordinated multichannel engagement instead of volume-only static outreach.
Marketing tech
fromwww.businessinsider.com
2 hours ago

Roblox just hired an Amazon exec to unlock its next phase of growth

Roblox appointed John Ciancutti as chief growth officer to lead discovery, international growth, and AI-driven creator expansion amid safety and user-growth challenges.
Marketing tech
fromMarTech
1 hour ago

A challenger brand takes on the stacks | MarTech

Revenue teams are moving from fragmented stacks to unified, AI-native operating systems to reduce integration tax and improve data and sales efficiency.
Marketing tech
fromThedrum
28 minutes ago

Preciso launches its Ultima Ads AI-powered native ad solution to humanoid robot sector

Ultima Ads delivers AI-driven native advertising for robotics, using bid-smart optimization and personalized creatives to improve engagement while reducing ad spend and wastage.
#google-ads
Marketing tech
fromwww.seroundtable.com
3 hours ago

Google Ads Dashboards Powered By Gemini

Google Ads will add Gemini-powered dashboards for automated insights, real-time prompt-based updates, and unified data visualization with export capabilities.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ads Certification Process Updated For Cryptocurrency

Starting May 2026, Google Ads will let all advertisers apply for cryptocurrency and complex speculative financial product certifications in their accounts.
Marketing tech
fromPractical Ecommerce
1 week ago

Google Ads Gets 3 AI Max Updates

Google will add AI Max for Shopping, AI Brief, and Search text disclaimers, using AI with guardrails to customize ads and incorporate advertiser preferences.
Marketing tech
fromThedrum
2 days ago

Click Consult retains Google Premier Partner status for 8th consecutive year

Consistent Premier Partner status reflects ongoing alignment with Google’s evolving Ads direction and supports client growth through trained expertise and best-practice execution.
Marketing tech
fromwww.seroundtable.com
3 hours ago

Google Ads Dashboards Powered By Gemini

Google Ads will add Gemini-powered dashboards for automated insights, real-time prompt-based updates, and unified data visualization with export capabilities.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ads Certification Process Updated For Cryptocurrency

Starting May 2026, Google Ads will let all advertisers apply for cryptocurrency and complex speculative financial product certifications in their accounts.
Marketing tech
fromPractical Ecommerce
1 week ago

Google Ads Gets 3 AI Max Updates

Google will add AI Max for Shopping, AI Brief, and Search text disclaimers, using AI with guardrails to customize ads and incorporate advertiser preferences.
Marketing tech
fromThedrum
2 days ago

Click Consult retains Google Premier Partner status for 8th consecutive year

Consistent Premier Partner status reflects ongoing alignment with Google’s evolving Ads direction and supports client growth through trained expertise and best-practice execution.
more#google-ads
Marketing tech
fromYahoo Finance
1 hour ago

Linda Yaccarino saved Elon Musk's X. Here's her top negotiating tactic.

Great deals rely on relationships, ongoing communication, and providing information outside deal pressure.
#ai-marketing
Marketing tech
fromForbes
3 hours ago

Why Marketing Is Shifting From Conversions To Credibility

Consumers expect authentic, trustworthy brand engagement and will stop buying or leave negative reviews after inauthentic experiences.
fromwww.businessinsider.com
1 day ago
Marketing tech

2 solo business owners share the AI workflows they use to write better emails and save hours of manual work

AI helps solo entrepreneurs save time and generate marketing ideas, enabling faster experimentation and improved click-through rates.
Marketing tech
fromForbes
3 hours ago

Why Marketing Is Shifting From Conversions To Credibility

Consumers expect authentic, trustworthy brand engagement and will stop buying or leave negative reviews after inauthentic experiences.
Marketing tech
fromwww.businessinsider.com
1 day ago

2 solo business owners share the AI workflows they use to write better emails and save hours of manual work

AI helps solo entrepreneurs save time and generate marketing ideas, enabling faster experimentation and improved click-through rates.
more#ai-marketing
Marketing tech
fromwww.housingwire.com
7 hours ago

Your AI-generated content is showing. (And not in a good way.)

Unedited AI content is often recognizable and undermines trust, so marketing should use technology to enhance genuine human connection.
Marketing tech
fromDigiday
10 hours ago

MrBeast's creator platform signals a more programmatic creator economy

Beast Industries is building an AI-driven, programmatic creator marketplace to connect vetted creators with Global 1000 brands at scale.
Marketing tech
fromForbes
3 hours ago

Your Reputation Now Lives Inside AI Answers

Reputation management now requires controlling AI summary narratives, not just ranking on Google, because AI-generated issues are increasingly originating from AI summaries.
Marketing tech
fromExchangewire
3 hours ago

Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally

AI-driven fraud is rapidly increasing in CTV, causing major advertiser losses and requiring protection that removes low-quality impressions and targets inventory likely to perform.
Marketing tech
fromB&T
12 hours ago

'Results Are Following': Taboola Releases New Study Centred Around Agentic AI

76% of advertisers report meaningful AI performance uplift, mainly on search and social, and 80% would increase open-web spend if comparable agentic solutions existed.
Marketing tech
fromDigiday
10 hours ago

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media is expanding PMPs and managed programmatic using first-party data and reduced ad load to deliver measurable outcomes and counter open-market volatility.
Marketing tech
fromExchangewire
6 hours ago

AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies

AdMove.ai provides customizable AI agents that automate multi-brand campaign production while preserving agency creative control and governance.
#creator-marketing
Marketing tech
fromDigiday
10 hours ago

Why Target killed its creator program, launched 2 new ones

Target replaced its commission-based creator storefront program with Club Target and Target Ambassadors to support different creator types and shopping behaviors.
Marketing tech
fromModern Retail
1 day ago

Why Target killed its creator program, launched 2 new ones

Target replaced its commission-based creator storefront program with Club Target and Target Ambassadors to support different creator types and shopping behaviors.
Marketing tech
fromDigiday
10 hours ago

Why Target killed its creator program, launched 2 new ones

Target replaced its commission-based creator storefront program with Club Target and Target Ambassadors to support different creator types and shopping behaviors.
Marketing tech
fromModern Retail
1 day ago

Why Target killed its creator program, launched 2 new ones

Target replaced its commission-based creator storefront program with Club Target and Target Ambassadors to support different creator types and shopping behaviors.
more#creator-marketing
Marketing tech
fromExchangewire
6 hours ago

Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent

Skills let Concord agents remember team-specific campaign rules as named memories, improving consistency and reducing repeated explanations over time.
#e-commerce-advertising
Marketing tech
fromDigiday
1 day ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can generate ChatGPT sponsored ads automatically from product catalog feeds using automation and filters, avoiding manual product-by-product campaign building.
Marketing tech
fromModern Retail
1 day ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, generating sponsored ads without building campaigns product by product.
Marketing tech
fromModern Retail
1 day ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, enabling scalable sponsored ads without manual campaign building.
Marketing tech
fromDigiday
1 day ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can generate ChatGPT sponsored ads automatically from product catalog feeds using automation and filters, avoiding manual product-by-product campaign building.
Marketing tech
fromModern Retail
1 day ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, generating sponsored ads without building campaigns product by product.
Marketing tech
fromModern Retail
1 day ago

OpenAI makes it easier to run shopping ads in ChatGPT

Retailers can automate ChatGPT ad creation from product catalogs, enabling scalable sponsored ads without manual campaign building.
more#e-commerce-advertising
#generative-ai
Marketing tech
fromThe Conversation
1 day ago

Is your AI chatbot manipulating you? Subtly reshaping your opinions?

Generative AI enables invisible, personalized persuasion using intimate personal data, making targeted manipulation more effective and harder to audit or escape.
Marketing tech
fromMarketing Dive
2 days ago

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

ChatGPT’s U.S. ads pilot adds a beta self-serve Ads Manager with budgeting, campaign controls, performance reporting, and cost-per-click bidding while expanding to multiple countries.
Marketing tech
fromThe Conversation
1 day ago

Is your AI chatbot manipulating you? Subtly reshaping your opinions?

Generative AI enables invisible, personalized persuasion using intimate personal data, making targeted manipulation more effective and harder to audit or escape.
Marketing tech
fromMarketing Dive
2 days ago

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

ChatGPT’s U.S. ads pilot adds a beta self-serve Ads Manager with budgeting, campaign controls, performance reporting, and cost-per-click bidding while expanding to multiple countries.
more#generative-ai
Marketing tech
fromDigiday
1 day ago

Why Duluth trusts AI agents with bidding, but not brand storytelling

AI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.
Marketing tech
fromAdExchanger
1 day ago

Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles | AdExchanger

Agentic media buying may reduce intermediaries and connect buyers to publisher ad servers, but it may also add inefficiencies and complexity.
Marketing tech
fromExchangewire
1 day ago

Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV

Cocie CTV Autopilot converts a single buyer brief into a live, show-level targeted CTV campaign in minutes using contextual intelligence without personal data.
Marketing tech
fromDigiday
1 day ago

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon is using upfront negotiations to expand live sports and ad tech reach, competing at broadcast level with targeting data to drive measurable conversions.
Marketing tech
fromExchangewire
1 day ago

Digest: Alibaba Pushes 'Chat-to-Buy' With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push

Alibaba integrates Qwen into Taobao and Tmall to enable chat-to-buy shopping via text or voice, including recommendations, delivery tracking, and try-ons.
Marketing tech
fromMarTech
1 day ago

Last-click attribution rewards the wrong work in an AI-first world | MarTech

Last-click attribution assigns all conversion value to the final touchpoint, distorting decisions by rewarding demand-capture tactics and under-crediting demand creation.
#in-game-advertising
Marketing tech
fromThedrum
1 day ago

Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC

Anzu provides non-disruptive, viewable in-game advertising with full monetization control and measurement standards, partnering with AdColony to expand Asia Pacific video and display solutions.
Marketing tech
fromThedrum
2 days ago

Adverty and InMobi launch in-game advertising for global brands and agencies

In-game ads launched on InMobi Exchange via Adverty technology, enabling global brands and agencies to reach engaged mobile gamers with brand-safe, immersive placements.
Marketing tech
fromThedrum
1 day ago

Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC

Anzu provides non-disruptive, viewable in-game advertising with full monetization control and measurement standards, partnering with AdColony to expand Asia Pacific video and display solutions.
Marketing tech
fromThedrum
2 days ago

Adverty and InMobi launch in-game advertising for global brands and agencies

In-game ads launched on InMobi Exchange via Adverty technology, enabling global brands and agencies to reach engaged mobile gamers with brand-safe, immersive placements.
more#in-game-advertising
Marketing tech
fromSocial Media Explorer
1 day ago

How to Structure Google Drive for Effective Authority Stacking - Social Media Explorer

Structured Google-owned assets are interconnected to reinforce topical relevance and brand consistency for long-term online authority.
fromTipRanks Financial
18 hours ago
Marketing tech

Kidoz to Showcase AI-Driven Ad Platform at Planet MicroCap After Record 2025 Results - TipRanks.com

Kidoz reported rising fiscal 2025 revenue and net income while building an AI-first, privacy-first contextual advertising model using its Kite IQ engine.
#digital-advertising
Marketing tech
fromAdExchanger
21 hours ago

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech | AdExchanger

DSP revenue grew 18% to $50.3 million in Q1 2026 while net loss narrowed to $2.2 million, amid claims about walled gardens’ transparency and advertiser churn.
Marketing tech
fromThe Motley Fool
4 days ago

Is The Trade Desk Stock Finally a Buy? Or Is Its Slide Justified? | The Motley Fool

The Trade Desk’s stock fell after results showed slowing revenue growth and margin compression, with macro pressures cited, leading to a decision to stay sidelined.
Marketing tech
fromAdExchanger
21 hours ago

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech | AdExchanger

DSP revenue grew 18% to $50.3 million in Q1 2026 while net loss narrowed to $2.2 million, amid claims about walled gardens’ transparency and advertiser churn.
Marketing tech
fromThe Motley Fool
4 days ago

Is The Trade Desk Stock Finally a Buy? Or Is Its Slide Justified? | The Motley Fool

The Trade Desk’s stock fell after results showed slowing revenue growth and margin compression, with macro pressures cited, leading to a decision to stay sidelined.
more#digital-advertising
Marketing tech
fromForbes
17 hours ago

InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising

Glance powers InMobi Ad Experiences with agentic commerce and differentiated data, while MobileAction expands iOS reach and developer support through AI-driven visibility tools.
Marketing tech
from24/7 Wall St.
1 day ago

'Ad-Supported Business Isn't the Path to Success': Why One Analyst Says Spotify Should Lean on Pricing Power Instead

Premium growth and pricing gains are strengthening margins, while ad-supported revenue remains weak and substitution limits pricing power.
Marketing tech
fromExchangewire
1 day ago

Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP

Screencore launches SuiteDSP, an omnichannel DSP for CTV, video, native, display, and mobile, expanding transparent, privacy-first programmatic advertising infrastructure globally.
Marketing tech
fromThe Drum
1 day ago

Future trends in retail media: what's on the horizon?

Rokt advances retail media by focusing on the transaction moment and using AI and machine learning to deliver relevant customer experiences.
#google-merchant-center
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Merchant Center For Agencies Goes Global

Google Merchant Center for Agencies provides a global, centralized dashboard to manage multiple GMC accounts, improve merchant health, and optimize product data and ads opportunities.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Merchant Center For Agencies Goes Global

Google Merchant Center for Agencies provides a global, centralized dashboard to manage multiple GMC accounts, improve merchant health, and optimize product data and ads opportunities.
more#google-merchant-center
fromwww.housingwire.com
1 day ago

MeridianLink expands AI offerings as volume, customer growth accelerate

MeridianLink is positioned to be a leading AI lending platform for community financial institutions, said Larry Katz, president and CEO of MeridianLink. AI is transforming our mission-critical lending platform into one that delivers faster loan decisions, higher conversion rates and a more seamless borrower experience. Katz said the company is embedding AI directly into existing workflows while allowing customers to adopt the technology at their own pace.
Marketing tech
Marketing tech
fromExchangewire
1 day ago

Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH

OOH campaigns can drive measurable brand lift when measured using real-world exposure data rather than traditional metrics like OTS and recall.
Marketing tech
fromMumbrella
1 day ago

Orange Line bags Ashley & Martin digital account

Orange Line appointed to lead Ashley & Martin’s SEO, outreach, and AI visibility program across Australia and New Zealand.
#search-engines
more#search-engines
#ai-search
Marketing tech
fromForbes
2 days ago

AI Doesn't Rank Your Brand. It Decides Whether You're In The Room

AI search compresses B2B buying journeys, making brand inclusion in AI consideration sets more important than rankings.
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

AI-generated search results increasingly provide direct answers, reducing site referral traffic and causing upper- and lower-funnel search declines for brands.
Marketing tech
fromForbes
2 days ago

AI Doesn't Rank Your Brand. It Decides Whether You're In The Room

AI search compresses B2B buying journeys, making brand inclusion in AI consideration sets more important than rankings.
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

AI-generated search results increasingly provide direct answers, reducing site referral traffic and causing upper- and lower-funnel search declines for brands.
more#ai-search
Marketing tech
fromFast Company
2 days ago

Consumers use AI to shop, but trust is a sticking point

AI shopping adoption is rising, but trust barriers around data use, payments, and scams require brands to be consistent and specific across all surfaces.
Marketing tech
fromDigiday
2 days ago

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

AI-generated search features are reducing site referral traffic through zero-click search, cutting upper- and lower-funnel search traffic for many brands.
Marketing tech
fromDigiday
2 days ago

Marketers strain to juggle media budgets, AI and high expectations from CEOs

Marketing budgets remain nearly flat while AI investment grows within marketing spend, with brands using generative AI for customer support, creative production, and media planning.
Marketing tech
fromForbes
2 days ago

Your Law Firm's Reputation Is Now A Ranking Factor And Most Businesses Aren't Ready

Entity verification now drives AI recommendations by checking whether a business’s claims match third-party sources, making reputation measurable and optimizable.
Marketing tech
fromForbes
2 days ago

Why AI Sends Us Better Leads Than Search Ever Did

AI-driven referrals prequalify prospects, shifting discovery from basic credibility to fit, scope, priorities, and chemistry.
Marketing tech
fromAdExchanger
2 days ago

Penske Media Illuminates Dark Traffic To Find New Revenue | AdExchanger

Dark traffic from VPNs, ad blockers, and stripped referrals reduces visibility into audience and monetization potential, pushing publishers to improve measurement and rely on direct relationships.
#amazon-ads
Marketing tech
fromAdExchanger
2 days ago

Amazon's Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Dynamic TV Creative customizes TV ad interactive elements using Amazon shopping signals to match viewers’ purchase journey while reducing ad fatigue.
Marketing tech
fromDigiday
5 days ago

'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime

Upfront commitments now integrate Amazon premium content with its ad tech, enabling multi-year enterprise-style DSP adoption through unified buying systems.
Marketing tech
fromAdExchanger
2 days ago

Amazon's Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Dynamic TV Creative customizes TV ad interactive elements using Amazon shopping signals to match viewers’ purchase journey while reducing ad fatigue.
Marketing tech
fromDigiday
5 days ago

'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime

Upfront commitments now integrate Amazon premium content with its ad tech, enabling multi-year enterprise-style DSP adoption through unified buying systems.
more#amazon-ads
Marketing tech
fromAdExchanger
2 days ago

The Memeification Of Marketing; Yahoo's $1.6 Billion Cash Infusion | AdExchanger

Brands must adapt quickly to meme cycles that have shortened dramatically, while corporate financing pressures and AI-driven media disruption affect major advertisers and platforms.
Marketing tech
fromSkift
2 days ago

AI Is Rewriting the Rules for Travel Distribution

AI-powered tools are moving travel planning earlier, shaping consideration sets before booking engines and distribution channels.
Marketing tech
fromVariety
2 days ago

Amazon Squares Off Against Advertisers' Biggest Challenge: Streaming Commercials That Run Over and Over

Amazon will reduce ad fatigue by enabling dynamic TV creative that automatically generates creative variants and interactive elements based on viewer context.
Marketing tech
fromMarTech
2 days ago

Winning the next era of local visibility: How AI is changing local search | MarTech

AI systems increasingly determine local business discovery, so complete, accurate business data and optimized visibility across Search, Maps, and Gemini improve being surfaced.
Marketing tech
fromwww.morningstar.com
1 day ago

Wikipedia and Reddit Now Drive Over 25% of ChatGPT Citations in the U.S., New 5W Research Finds WSJ, NYT, and Bloomberg Do Not Appear in the Top 20

AI engines cite Wikipedia and Reddit most, while major business outlets are absent; platform presence and depth outperform traditional PR tier rankings.
Marketing tech
fromFast Company
2 days ago

A big shift in measuring marketing impact

Marketing teams face a visibility gap: leaders demand revenue accountability, but measurement confidence drops sharply beyond top-of-funnel metrics.
Marketing tech
fromExchangewire
2 days ago

Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over Siri AI Claims

OpenAI plans to test ChatGPT ads in multiple new countries while Meta challenges Ofcom safety fines and Apple agrees to pay $250m over Siri AI misrepresentation.
Marketing tech
fromExchangewire
2 days ago

Mobupps Unveils ECHO AI - A Self-Learning Mechanism

ECHO AI is a self-learning ad tech system that uses live campaign data to optimize channels, audiences, and creatives for lower acquisition costs and higher lifetime value.
Marketing tech
fromAdExchanger
1 day ago

NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage | AdExchanger

NBCU is rolling out a Performance Insights Hub and related tools to deliver outcomes-based measurement and closed-loop attribution using partner data.
Marketing tech
fromThe Motley Fool
1 day ago

Direct Digital (DRCT) Q1 2026 Earnings Transcript | The Motley Fool

Revenue fell to $6.7 million, but losses improved as operating expenses decreased and a new unified programmatic platform launched.
Marketing tech
fromB&T
1 day ago

Cairns Crocodiles 2026: Why Marketing Is Moving Beyond AI Hype

Artificial intelligence is embedded across media and marketing, and marketers must demand transparency, interoperability, and clear human roles to achieve business outcomes.
Marketing tech
fromTechRepublic
1 day ago

TikTok Launches 3.99 Ad-Free Plan for UK Users

TikTok offers UK adults a £3.99 monthly ad-free subscription while keeping a free ad-supported feed with personalized ads and controls.
Marketing tech
fromMarTech
2 days ago

Your team has already voted on your martech stack | MarTech

Teams may deliberately avoid sanctioned martech tools, using unsanctioned alternatives that leadership doesn’t track or know exist.
Marketing tech
fromThe Motley Fool
1 day ago

Townsquare (TSQ) Q1 2026 Earnings Transcript | The Motley Fool

Digital revenue reached an all-time high, driving most segment profit as programmatic advertising and media partnerships expanded while other ad categories declined.
Marketing tech
fromDigiday
2 days ago

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu - is it enough?

Dentsu retained Heineken’s global media after a CEO transition, but lost Microsoft to Publicis, making the next year crucial for rebuilding client perception and growth.
Marketing tech
fromwww.housingwire.com
1 day ago

PropLogix releases sales outreach tool for title companies

PropOptix uses real-time listing activity and market signals to trigger personalized, targeted outreach to real estate agents for title sales teams.
Marketing tech
fromThe Motley Fool
1 day ago

Webtoon (WBTN) Q1 2026 Earnings Transcript | The Motley Fool

Revenue fell slightly year over year, while gross margin and adjusted EBITDA improved, narrowing net loss and lifting adjusted EPS.
Marketing tech
fromPetaPixel
2 days ago

Bagel Shop Removes AI-Generated Images After Customer Backlash

Myer's Bagels used AI-generated images in promotional posts, faced customer backlash, apologized, and removed the images after criticism.
fromDeadline
1 day ago

Targeted New Ad Campaign Frames Upfronts In New York As "Week-Long Metaphor For DirecTV"

Through a combination of outdoor placements, promotional teams on the streets and airline seatbacks, the distributor's advertising unit is plugging the company's multi-channel packages. (Watch a 30-second ad above.) The new campaign kicked off Sunday on flights to New York. Along with out-of-home presence on flights and screens around the city, it spans experiential activations, digital video, and ads across trade publications and social media.
Marketing tech
fromwww.housingwire.com
1 day ago

Bright MLS launches Bright Promote ad tool in listing platform

Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday.
Marketing tech
Marketing tech
fromB&T
1 day ago

Optus Partners With BRX For 'Smart Cookie' Campaign

Optus and BRX launched a Samsung Galaxy S26 campaign using a “Smart Cookie” to frame upgrades as smart, confident choices with AI features and network value.
Marketing tech
fromThe Berkshire Eagle
3 days ago

[Yeahmobi Insight] One in Six People Now Uses AI: A Turning Point for Global Advertising Strategies

Personal AI usage reached 16.3%, driving advertisers to shift messaging toward measurable productivity outcomes in mature markets and immediate practical value in emerging markets.
Marketing tech
fromThe Motley Fool
2 days ago

Is Meta Stock a Buy? | The Motley Fool

Meta shows strong ad-driven revenue growth and high operating margins while trading at a low forward earnings multiple despite heavy losses in Reality Labs.
Marketing tech
fromTheStreet
4 days ago

Morgan Stanley spills beans on what's next for AppLovin stock

AppLovin’s accelerating e-commerce advertising growth and improved ad performance indicate a multi-year upside scenario above current targets.
Marketing tech
fromRAIN News
4 days ago

Fading digital Boom leads to battle for market share (Borrell Research)

Local digital advertising growth has slowed significantly, shifting focus to battles for market share.
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