Marketing tech

Marketing tech

Call centers rely on external marketers to post phishing ads promoting fake investment opportunities, targeting specific audiences with fabricated endorsements from celebrities or media.

Google's slow updates to Performance Max allows advertisers to see channel-level breakdowns across various platforms, but without the ability to act on the data.

Marketers who are not at least willing to experiment with everything AI has to offer could be doomed to extinction in the next decade.

I wore a hoodie because I didn't think it was going to be a video interview if it's with AI. And then it ended up being one.

Visual project management is a modern approach to project management that uses visual tools, such as boards, charts, diagrams, and timelines, to help teams visualize priorities, track progress, and make faster, more informed decisions.

Fintan Buckley, CEO of Ubotica, stated that this "space-to-seabed surveillance" could transform situational awareness at sea, enhancing maritime awareness and response capabilities.

"We had MMM before, but this is a little more robust than what we had," said Owen Bickford, paid performance media director at Alaska Airlines. "It's providing data that we have not really had access to before."

Review my website copy and identify elements that signal desperation or over-availability to potential high-ticket clients. Based on what you know about my business and target audience, point out specific phrases, offers, or design elements that undermine premium positioning. For each issue identified, suggest a more powerful alternative that signals exclusivity and high value.

The June 2025 core update from Google reportedly went live on July 2nd, coinciding with an unconfirmed update that emerged on June 28th.

For top-performing sales teams, preparation has shifted from an afterthought to a critical factor in achieving success, maximizing every opportunity before the call begins.

Accessing zero-party data means obtaining reliable insights directly from audiences willing to share their information, far exceeding the reliability of passively collected data.

Transforming Claude into a powerful SEO tool involves integration with real-time data sources, streamlining workflows by unifying multiple tools into one platform. This creates a comprehensive SEO solution.

Our first attempts fell flat. The original output in Spanish was grammatically correct but sounded invasive, suggesting we were watching the user too closely.

Adnami's expanded partnership with Digital Matter enhances access to high-impact ad formats, enabling advertisers to create immersive experiences that drive measurable business outcomes.

As product managers, we must remind ourselves of the outcomes we’re here to produce, holding ourselves accountable to those measurements.

When publishers choose to use Offerwall, they can offer audiences a number of ways to access content.

Harvey's strategic alliance with LexisNexis allows users to access a comprehensive database along with internal data, streamlining legal workflows significantly.