Marketing tech
Marketing tech

9 hours ago

The Trade Desk Is Being Valued Like a Dying Business, but Its Financials Say Otherwise | The Motley Fool

The Trade Desk's stock has plummeted 74% due to revenue slowdown, competition, and a fallout with Publicis Groupe.

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.

9 hours ago

The Trade Desk Is Being Valued Like a Dying Business, but Its Financials Say Otherwise | The Motley Fool

The Trade Desk's stock has plummeted 74% due to revenue slowdown, competition, and a fallout with Publicis Groupe.

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Half of agency-made AI platforms are projected to fail by 2029, raising concerns about their long-term viability and client retention strategies.

fromYcombinator

Marketing tech

Launch HN: Sitefire (YC W26) - Automating actions to improve AI visibility | Hacker News

Sitefire enhances brand visibility in AI search by monitoring prompts and optimizing content based on data-driven insights.

Shaping Supply: Is Curation the Antidote to Ad Wastage?

Curation helps advertisers balance campaign scale and ad wastage in the fragmented CTV landscape.

15 HubSpot updates from February 2026 you don't want to miss | MarTech

HubSpot's Prospecting Agent enhances efficiency by detecting buying signals and sourcing contacts, allowing sales teams to focus on engaging prospects.

fromwww.cnbc.com

ChatGPT's ad pilot has the industry excited, but some insiders are frustrated with the slow rollout

OpenAI's ad rollout on ChatGPT is slower than expected, frustrating brands due to high commitments and limited insights.

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.

America's Test Kitchen Puts Direct And Programmatic Access On Its Menu | AdExchanger

America's Test Kitchen now offers standalone ad inventory for its free ad-supported TV channels, enhancing transparency and control for advertisers.

fromGamesBeat

Roblox moves to take a cut of all brand integrations on its platform | exclusive

Roblox will charge creators fees for brand integrations based on user traffic and engagement starting next year.

fromAbduzeedo

Paperclip: Open-Source AI Agent Orchestration for Builders

Paperclip is an AI agent orchestration tool that organizes multiple AI agents into a cohesive operational structure for builders.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

fromBenzinga

Smart Money Move: Frederik van der Kooi Grabs $89K Worth Of Criteo Stock - Criteo (NASDAQ:CRTO)

Criteo is an ad-tech company offering real-time multichannel marketing campaigns with attractive valuation metrics (P/E 6.78, P/S 0.5, EV/EBITDA 1.98) despite low gross margins of 54.96%.

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

fromBenzinga

Smart Money Move: Frederik van der Kooi Grabs $89K Worth Of Criteo Stock - Criteo (NASDAQ:CRTO)

Criteo is an ad-tech company offering real-time multichannel marketing campaigns with attractive valuation metrics (P/E 6.78, P/S 0.5, EV/EBITDA 1.98) despite low gross margins of 54.96%.

Why Analysts Love AppLovin Stock but the Market Doesn't

AppLovin's stock is undervalued despite strong fundamentals, with analysts projecting a 47% upside from current levels.

The JavaScript Overload; Whatever, AI Will Handle It | AdExchanger

News publishers are compromising long-term reader retention for short-term ad revenue, leading to bloated web pages and diminished content visibility.

fromSocial Media Explorer

AI Voice Agents in 2026 - How Businesses Are Replacing IVR With Conversational AI That Actually Works - Social Media Explorer

AI voice agents significantly improve customer service efficiency by resolving issues directly rather than routing through traditional IVR systems.

fromTNW | Startups-Technology

Apollo acquires Pocus as it approaches $200M ARR

Apollo.io acquires Pocus to enhance its enterprise sales capabilities with advanced revenue intelligence technology.

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.

fromSearch Engine Roundtable

News Showcase Label Tested in Google Discover

Google is testing a new 'Google News Showcase' label in the Discover feed to increase visibility and engagement.

fromTheregister

Salesforce acquihires team behind Clockwise for Agentforce

Salesforce's Agentforce team is hiring the Clockwise team, but the Clockwise app will be discontinued on March 27.

#generative-engine-optimization

ActiveCampaign extends its AI capabilities with context and scale | MarTech

ActiveCampaign launches AI Performance Intelligence to benchmark campaign performance against industry peers and provide real-time optimization recommendations without user prompting.

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.

fromNeil Patel

Marketing tech

GEO Best Practices: Prompt Volume Shouldn't Drive Strategy

7 Ways To Prepare Your Brand For AI Search Dominance In 2026

Generative engine optimization (GEO) is essential as AI search platforms reduce traditional web traffic, requiring brands to become part of AI-generated answers rather than relying on ranked links.

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.

fromNeil Patel

GEO Best Practices: Prompt Volume Shouldn't Drive Strategy

Prompt volume data for generative engine optimization is estimated and unreliable, requiring alternative strategies beyond query volume tracking for effective GEO performance.

more#generative-engine-optimization

7 Ways To Prepare Your Brand For AI Search Dominance In 2026

Generative engine optimization (GEO) is essential as AI search platforms reduce traditional web traffic, requiring brands to become part of AI-generated answers rather than relying on ranked links.

#marketing-measurement

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.

Marketing tech

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers Want Better ROI Proof, But Lack The Tools

more#marketing-measurement

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.

fromInc

87 Percent of Shoppers Pay More for Brands They Trust. AI Is Putting That Advantage at Risk

Online trust is eroding due to AI-enabled fraud and misinformation, threatening DTC brands with a potential 'Dead Web' scenario where consumers retreat to only major platforms.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

fromMarketing Dive

Beverage marketer sees cost savings with agentic media-buying test

PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

fromMarketing Dive

Beverage marketer sees cost savings with agentic media-buying test

more#agentic-ai

fromwww.housingwire.com

Why AI tools are not changing real estate fees yet

AI in real estate improves agent efficiency but fails to reduce consumer costs because incentive structures remain unchanged, allowing gains to be absorbed internally rather than passed to buyers and sellers.

fromTechzine Global

Qualtrics uses AI to accelerate market research

Qualtrics launched synthetic consumer panels using custom-trained AI and a Research Hub platform to accelerate market research and decision-making by making consumer testing faster and past research searchable.

fromTheregister

#programmatic-advertising

Google says it will let publishers opt out of AI overviews

Google offers limited concessions to UK competition watchdog including eventual opt-out for generative AI in search and easier default engine switching, but without specific details or timelines.

Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation

Publishers lack real-time machine learning infrastructure for yield optimization despite its proven value on the buy-side, creating a neutrality problem where exchanges optimize for transaction volume rather than publisher revenue.

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group

Publicis advises clients to pause The Trade Desk usage due to audit findings of improper fee application and insufficient cost transparency, while Meta fails to block over 1,000 illegal financial ads in the UK despite prior warnings.

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.

MarkApp Joins IAB MENA

MarkApp joined IAB MENA to support transparent, standards-driven digital advertising markets across the Middle East and North Africa region.

Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.

Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.

more#programmatic-advertising

MarkApp Joins IAB MENA

MarkApp joined IAB MENA to support transparent, standards-driven digital advertising markets across the Middle East and North Africa region.

Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds

Attention isn't evenly distributed across digital media. What we first observed in gaming, and have now built into our technology, is that there are environments where attention behaves fundamentally differently than anywhere else on the web. When audiences are 'In the Zone,' attention is sustained rather than interrupted, making each impression inherently more valuable.

Marketing tech

fromVariety

Directable AI Set to Disrupt Film and TV Biz: 'It's Going to Help Small Film Industries in Asia Compete'

Generative AI tools with advanced directability are transforming film and TV production workflows, enabling filmmakers to achieve results three to four times faster than traditional methods.

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

UK marketers are forecasting an average 41% increase in pDOOH spending over the next 18 months, notably higher than the 32% growth projected in 2024, pointing to accelerating momentum as advertiser confidence matures.

Marketing tech

fromTNW | Microsoft

Microsoft's MAI-Image-2 enters the top three AI image generators

Microsoft's MAI-Image-2 ranks third on Arena.ai's image generation leaderboard, behind only Google and OpenAI, and is now rolling out across Copilot and Bing Image Creator.

fromExtremeTech

fromTNW | Startups-Technology

Google's AI Referalls Tank, Sending Far Less Traffic to Online Publishers

Google Search referrals to publishers fell about 34% year over year, with Google Discover clicks down 15% in the same period. The impact is uneven across the industry. Small publishers saw search traffic drop by about 60%, mid‑sized outlets by about 47%, and large sites by 22%.

Marketing tech

AI startup Ringtime raises 1.8M for voice agents

Ringtime's AI agent automates recruitment conversations end-to-end, addressing inefficiencies in blue-collar hiring by handling screening, matching, and candidate communication across 22 languages.

fromTechCrunch

Polymarket continues its partnership spree with a Major League Baseball deal | TechCrunch

MLB designated Polymarket as its official prediction market partner, granting exclusive data access and logo usage while establishing an integrity framework with the CFTC.

Legal AI firm Harvey signs Suits star Gabriel Macht in rare B2B brand deal

Legal AI company Harvey signs actor Gabriel Macht as brand ambassador, marking a rare celebrity endorsement in enterprise software to boost brand recognition in the competitive legal AI market.

Optimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics

Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.

How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows

AI agents require strong foundational infrastructure, structured context, and clear guardrails to deliver marketing value, with the Model Context Protocol emerging as an open standard to connect agents with legacy systems and data sources.

fromSiliconANGLE

Multiply raises $9.5M to launch 'self-learning' advertising platform - SiliconANGLE

Multiply Technology launches AI-powered advertising platform with $9.5 million funding to create self-learning ads that continuously improve and prevent audience attention decay.

fromEntrepreneur

Is It Finally Time to Put Homebuyers First in Real Estate Tech?

Proptech startups prioritized revenue from real estate agents and brokerages rather than end-users, resulting in technology that optimizes intermediary efficiency instead of consumer benefit.

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.

fromwww.npr.org

Do you understand this billboard? If not, that's the whole point

AI startups use cryptic billboards in San Francisco targeting engineers with insider jargon, intentionally excluding general consumers while driving 30% billboard revenue growth.

fromTechCrunch

Sequen snags $16M to bring TikTok-style personalization tech to any consumer company | TechCrunch

Sequen uses Large Event Models to provide real-time personalization and ranking technology to consumer businesses, democratizing AI capabilities previously exclusive to major tech platforms.

Multiply's Self-Learning AI-Powered Online Ads Rewire Advertising

Multiply raised $9.5 million to develop self-learning advertising that continuously updates B2B marketing campaigns using internal company data and AI-driven optimization.

comScore (SCOR) Q4 2025 Earnings Call Transcript | The Motley Fool

Total revenue reached $357.5 million with 0.4% growth, while adjusted EBITDA grew 2.6% to $42 million, driven by cross-platform products and capital structure simplification.

Trustpilot profits soar as AI-driven traffic fuels sharp share price rally

Trustpilot's profits and share price surged due to increased visibility in AI-powered search environments, with click-throughs from AI platforms rising over fifteenfold.

fromAol

comScore (SCOR) Q4 2025 Earnings Call Transcript

comScore eliminated preferred dividend obligations through recapitalization, launched CCM for cross-platform measurement, and invested in AI measurement capabilities while managing expenses and planning 2026 partnership expansions.

fromwww.housingwire.com

MoxiWorks signs strategic deal with Michael Saunders & Company

Michael Saunders & Company renewed its partnership with MoxiWorks to leverage AI-driven marketing, CRM, and productivity tools for business growth and operational efficiency.

fromTelecompetitor

Vendors introduce tools for the AI + broadband world: Roundup

Major vendors announce AI-integrated networking solutions for broadband service providers, including Wi-Fi 8 access points, unified platforms, and enhanced cloud services designed for enterprise edge optimization and agentic AI deployment.

fromBootstrap Creative

How to Use HubSpot as a CRM in Manufacturing Sales - Bootstrap Creative

HubSpot automates B2B lead qualification, intelligent routing, and revenue tracking to eliminate manual verification waste and unqualified lead chasing in manufacturing sales.

fromVariety

VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool

VideoAmp integrates SiriusXM Media and National CineMedia data into its cross-platform planning technology, enabling advertisers to plan campaigns across streaming, CTV, digital video, audio, and cinema within a unified framework.

#trade-desk-stock-decline

The Memo Heard Round The World; The Limits Of Unlimited ChatGPT | AdExchanger

The Trade Desk faces audit findings from FirmDecisions regarding unauthorized DSP fees and opt-in product charges, leading Publicis to discontinue recommendations despite TTD's confidentiality defense.

from24/7 Wall St.

fromInvestor's Business Daily

Trade Desk Reels as Publicis Report Triggers a Two-Day, 13% Selloff

Trade Desk shares plummeted 13% over two days following a damaging Publicis audit report questioning billing practices and client relationships, eroding investor confidence in the company's competitive moat.

Marketing tech

Trade Desk Stock Falls Amid Publicis Digital Ad Fee Dispute

from24/7 Wall St.

fromInvestor's Business Daily

Trade Desk Reels as Publicis Report Triggers a Two-Day, 13% Selloff

more#trade-desk-stock-decline

Marketing tech

Trade Desk Stock Falls Amid Publicis Digital Ad Fee Dispute

Marketo deprecates SEO feature in latest release notes | MarTech

Adobe's Keith Gluck said deprecating features with low usage allows the Marketo Engage team to focus its efforts on other areas of the platform. As for the SEO needs of users, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool.

Marketing tech

fromGamesBeat

Pop.Store launches agentic AI commerce platform for creators

Unlike AI tools that generate content or automate replies in isolation, Echo-Me operates across the entire creator business. It identifies revenue opportunities, engages fans in the creator's own voice, generates visual and text content, and executes monetization autonomously.

Marketing tech

Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals

Thrad's advertising infrastructure enables Betadine to deliver digital-first healthcare campaigns that foster meaningful conversations around women's health and wellbeing.

fromwww.bloomberg.com

Tencent's Sales Rise 13% in Boost for Broader AI Ambitions

Tencent achieved 13% quarterly revenue growth to 194.4 billion yuan, driven by gaming and advertising strength while expanding agentic AI investments.

"Demand Doesn't Disappear. It Relocates": Jessica Saunders, Eyeota - ExchangeWire.com

AI search is compressing the click economy, forcing marketers to shift budgets from traditional search toward CTV and digital out-of-home channels that prioritize discovery and sustained attention over intent-driven clicks.

fromAol

Maximizing ROI with AI-driven paid advertising

AI-driven paid advertising uses machine learning to automatically optimize bids, targeting, and campaign performance, enabling advertisers to maximize ROI at scale while reducing wasted spend and freeing time for strategic decisions.

#artificial-intelligence

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.

How Artificial Intelligence Is Changing Business Service Delivery

Artificial intelligence transforms business services delivery by automating workflows, improving efficiency, and enhancing service quality in link-building, digital PR, and SEO operations.

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.

more#artificial-intelligence

How Artificial Intelligence Is Changing Business Service Delivery

Artificial intelligence transforms business services delivery by automating workflows, improving efficiency, and enhancing service quality in link-building, digital PR, and SEO operations.

Future Is Training Its AI On Publisher First-Party Data | AdExchanger

Future launches Helix, an AI-powered solution leveraging first-party data and predictive modeling to optimize ad campaigns and attract performance-focused advertisers.

Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden

OpenAI tests Ads Manager for real-time campaign optimization, prepares Agentic Storefronts for Shopify product discovery and purchases in ChatGPT, while Meta faces expulsion from IAB Sweden and plans major layoffs.

Middle managers are the missing link in AI adoption | MarTech

Middle managers are critical to AI adoption success but are systematically excluded from transformation planning, creating isolation and hindering organizational change.

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks | AdExchanger

Smartly acquired INCRMNTAL to integrate real-time incrementality measurement into its platform, shifting from historical analysis to predictive performance measurement.

'I'm not selling you hours': PMG's push beyond agencies

Major advertising holding companies rebrand away from 'agency' identity while maintaining traditional agency structures, whereas PMG demonstrates genuine operational transformation through shared platforms, transparent media buying, and workforce investment.

Limelight Inc Report Calls for "Efficiency Reset" in Ad Tech to Tackle Environmental Costs & Waste

Efficiency must become the guiding principle in digital advertising, serving as a strategic competitive advantage rather than merely a cost-reduction initiative.

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media | AdExchanger

MyFitnessPal launches a data-driven advertising business leveraging user meal planning and nutrition data, expanding from single mobile display ads to multiple formats including video, native ads, and branded integrations through direct sales channels.

Perion Is So Over The AI Hype Cycle | AdExchanger

AI in advertising is not new technology; machine learning techniques have optimized ad spending for 15 years under different terminology, and Perion is rebuilding around an AI media trading agent called Outmax to allocate budgets across multiple channels.

#meta-advertising

Meta is switching up its ad transparency labels in-stream

Meta is replacing 'Sponsored' labels with smaller 'Ad' tags on Instagram and Facebook, reducing ad transparency visibility while claiming to maintain commitment to user disclosure.

Meta switches to ComScore Markets data for auto ads

Meta is replacing Nielsen's DMA with Comscore Markets for automotive ad targeting on Facebook and Instagram, effective June 22, 2026, requiring advertisers to update their campaigns.

Meta is switching up its ad transparency labels in-stream

Meta is replacing 'Sponsored' labels with smaller 'Ad' tags on Instagram and Facebook, reducing ad transparency visibility while claiming to maintain commitment to user disclosure.

Meta switches to ComScore Markets data for auto ads

Meta is replacing Nielsen's DMA with Comscore Markets for automotive ad targeting on Facebook and Instagram, effective June 22, 2026, requiring advertisers to update their campaigns.

more#meta-advertising

Butler/Till's first agentic media buying tests cut media and supply chain costs

An AI-powered programmatic media-buying agent reduced intermediary fees by over 80% and CPMs by 30% while maintaining industry fraud and inventory standards.

fromModern Retail

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.

Reddit partners with Pacvue to expand ad access

Reddit partnered with Pacvue to enable advertisers to buy and manage Reddit ads directly within Pacvue's commerce operating system, which serves over 70,000 businesses and integrates with 100+ retail media networks.

fromeLearning Industry

D-ID Launches V4 Expressive Visual Agents For Real-Time AI Interaction

D-ID launches V4 Expressive Visual Agents, ultra-high-fidelity AI avatars enabling real-time LLM conversations and enterprise video content with sub-0.5-second latency and 4K resolution.

fromTechRepublic

China Probe: How a Fake Fitness Tracker Became an AI 'Top Pick'

An undercover investigation, aired during China Central Television's annual consumer rights gala on March 15, examined how fabricated online content can shape AI-generated responses. According to the South China Morning Post, the report exposed a system called Liqing that was used to automatically publish large volumes of expert reviews, industry rankings, and user feedback for a non-existent fitness tracker called the Apollo-9.

Marketing tech

fromThe Verge

Microsoft appoints a new Copilot boss after AI leadership shakeup

Microsoft is reorganizing its AI leadership to unify Copilot development across consumer and commercial platforms, with Mustafa Suleyman focusing on AI model creation and Jacob Andreou leading the unified Copilot experience.

fromReadWrite

Entain extends Inspired deal adding virtual sports

Entain renewed its multi-year partnership with Inspired Entertainment to continue providing virtual sports content globally, with new enhanced products including Virtual Soccer with BetBuilder launching before the World Cup.

fromFast Company

Inside Alex Cooper's next move: Building a creative agency that lends the Call Her Daddy voice to the biggest brands

The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell.

Marketing tech

fromAol

Audience Unlimited Could Be The Trade Desk's Next Strategic Test

The Trade Desk must expand beyond impression buying through vertical integration initiatives like Audience Unlimited to compete with platforms combining inventory, data, and AI capabilities.

fromTNW | Offers

How GoHighLevel is simplifying agency software stacks

GoHighLevel consolidates six to twelve marketing agency tools into one unified platform with white-label capabilities, flat pricing for unlimited client sub-accounts, and AI-powered automation.

fromBusiness Insider

CPG brands are letting AI take a crack at advertising

Consumer goods companies use AI to accelerate ad creation from weeks to days, enabling faster campaign production and strategic testing while managing risks of low-quality AI-generated content.

fromLondon Business News | Londonlovesbusiness.com

10 best tools to track AI mode rankings daily in 2026 - London Business News | Londonlovesbusiness.com

AI search engines now provide direct answers instead of ranked pages, requiring new tools to track brand visibility, citation frequency, and position across multiple AI systems like ChatGPT, Gemini, and Perplexity AI.

fromSearch Engine Roundtable

OpenAI Continues To Expand Ads in ChatGPT and Tests Ads Manager

OpenAI is testing an Ads Manager dashboard for ChatGPT advertisers while currently sending weekly CSV performance reports, with major brands like Best Buy and AT&T already running ads on the platform.

fromGeeky Gadgets

How to Create Adverts That Convert : Tracking, Trials & Iteration in 2026

Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.

To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First | AdExchanger

LV8 integrates content creation and paid media as inseparable disciplines, using high-performing organic content to amplify paid campaigns and gain deeper platform insights.

Audience Unlimited Could Be The Trade Desk's Next Strategic Test | The Motley Fool

The Trade Desk launches Audience Unlimited to expand beyond impression buying into data activation, competing with vertically integrated platforms like Amazon that combine inventory, retail data, and attribution.

fromwww.housingwire.com